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Tips on writing effective real estate cold call scripts to supercharge your sales + templates

Aloware Editors

Let’s supercharge your sales with real estate cold call scripts 

Cold calls might be the most controversial tool in a realtor’s arsenal. But, a good script could change that perception. 

Many realtors view cold calling with a skeptical eye. However, skipping out on them means abandoning a powerful outbound sales tool that can bring in leads and promote sales consistently and efficiently. 

A report from the Keller Center states that, despite the growing perception that they’re a waste of time, 28% of real estate cold calls are answered and the return on investment is relatively strong. If you find yourself avoiding cold calls because you think they aren’t in your wheelhouse, a real estate cold call script can work wonders in reducing stress and improving your focus, confidence, and adaptability during the call. It’s even more effective when you try it out before you pick up the phone. 

 

6 tips for writing highly effective real estate cold call scripts 

  Leverage your social proof to establish trust with sellers & buyers 

When writing a cold call script, reviews and testimonials from other clients are crucial as they show that you’re credible and trustworthy. While people are most inclined to trust recommendations from friends and family members, studies have shown that they also often trust reviews by people they don’t know. Your script should also emphasize your past successes, especially if you can tailor them to the prospect’s situation. 

Here’s an example:

“Hello! This is [your name] from [company name]. I recently closed on two houses in your neighborhood in record time. Even the sellers were amazed by how quickly we got them sold. Have you considered taking advantage of the booming market and selling your property? Homes in your area are in high demand.” 

  Highlight what makes your brokerage different 

There are many real estate agents pursuing the same clients you are, but don’t take that as a reason to stop trying. Instead, differentiate yourself and your brand so that you stand out. For example, you should highlight any expertise you have that would benefit the customer. 

Try a sample script like this:

“Good morning! My name is [your name] and I’m a real estate broker from [company name]. I noticed that you’re selling an amazing farm with 50 acres. I specialize in selling farms and ranches and have great contacts in the agriculture community. I would love to set up an appointment to tell you more about how I can help you make the sale.” 

  Inspire curiosity & engagement with local home buyers & sellers 

Curiosity is also a powerful motivator and helps get prospects engaged and interested. So, try opening your conversation with a thought-provoking question or intriguing anecdote. This is more effective than bombarding the customer with information. 

Here’s an example:

“Hello! I’m [your name] from [company name]. I’ve been doing some work in your neighborhood and wondered if you had heard about the house a few blocks away that sold in a single day. It was amazing to get the chance to work with that seller and see the look on his face when I brought an offer to him a few hours after listing.” 

  Research each lead & personalize your real estate scripts

It’s well-known that people aren’t usually excited to answer sales calls. However, if you personalize the call to each individual’s situation, interests, and goals, you will have a higher rate of success. Things to try include mentioning how you found the client, identifying their concerns, and mentioning their goals.

Here’s a great example of how to personalize your script:

“Hi, there! I’m [your name] and I’m an agent for [company name]. I hope I’m catching you at a good time. My friend [name] is on your community football team, and he always talks about what a great coach you are. He mentioned that you’re being transferred out of state. Are you planning to sell your home before the move? I know you’re working in a limited time frame, and I’d love to help you make the sale quickly.” 

  Your intro should start slow to gauge interest before jumping in

Pushy salespeople are notoriously offputting. Rather than jumping into the call feet first, feel things out and avoid digging into details like home valuations or commissions. Treat the call as a friendly conversation where you can learn more about the prospect.  

Consider a script like this:

“This is [your name] from [company name], and I’m so glad to get a chance to talk to you. I’ve been selling a lot of properties in your area recently, and I was just wondering if you’ve thought about selling or buying a property in the near future. You have? Tell me more about what your plans are.” 

  Make your real estate scripts flexible & adaptable 

Although it’s smart to write a script, be careful not to feel constricted. Every call is a different experience, so you need to adapt and shift based on the responses you get. In preparation for the call, do some research into the area and the specific prospect so that you can anticipate questions and pushback that might occur. 

Here’s a sample script you could follow:

“Good afternoon! I work with [company name], and my name is [your name]. Thank you for taking my call. I was wondering if you have any interest in selling your home.” 

“No, I tried before and didn’t get the price I wanted.” 

“I’m sorry to hear that! Can you tell me what your goal was for the price? I know property values in your area have gone up, so this could be a good opportunity to try to get that number.” 

How Aloware can take your real estate cold calling to the next level 

If you’re intimidated by the time and effort it takes to make cold calls, take advantage of what Aloware has to offer. With a variety of tools and automated processes, Aloware can simplify and speed up your cold calling process. 

One of Aloware’s best features for cold calls is the power dialer, which integrates with your CRM and can help you contact hundreds of leads in a single day. You’ll also receive a verified local phone number, so people will be more likely to take the call

How could cold call scripts improve your real estate selling? 

If you have used cold calls in the past and felt that they weren’t effective, now is the time to write a fantastic script and pick up the phone. With research, personalization, and flexibility, you will have better, more productive conversations. Most importantly, you’ll be one step closer to converting prospects into customers. 

Written by Aloware Editors

Aloware is a contact center software built to supercharge sales and support operations with unlimited calling, texting, and automation tools that can be integrated with everyone’s favorite CRM.