The rapidly evolving contact center landscape requires nimble and efficient communication tools. And Aloware’s Broadcast feature, designed for bulk messaging, is tailored just for that. Here’s how in-trial users can harness its power to drive better engagement.
1. Understanding Aloware’s Broadcast Feature
Known popularly as the ‘Broadcast’ feature in Aloware, the bulk SMS functionality is primarily intended for mass messaging. With events like Black Friday or other sales promotions looming, contact centers can utilize this feature to reach out to their customer base, offering them discounts, special offers, and much more.
2. Configuring Your Bulk Message
Navigating through Aloware’s admin side, one can easily spot the Broadcast option:
- Start a Campaign: Simply click to configure your campaign. Name it, perhaps “Black Friday Sale”, to easily identify it later.
- Choosing the Sending Line: Aloware offers flexibility. Whether you want to send from a local presence (matching the area code to the recipient) or from the Aloware Main Line, the choice is yours.
- Selecting Contacts: This is a crucial step. You can select contacts through multiple avenues: tags, filters, or even an integration with CRM platforms like HubSpot. After choosing, it displays the total number of contacts you’re reaching out to.
- Decide the Sending Time: Want to send your message immediately? Or have it timed perfectly for an upcoming event? Aloware’s scheduling feature allows for precise timing, down to the hour.
3. Crafting the Perfect Message
When sending out a bulk message, it’s essential to strike a balance between personalization and uniformity:
- Leverage Variables: Even though it’s a bulk message, adding a personal touch goes a long way. Aloware’s variable feature allows you to insert the recipient’s first name, company name, city, and other details to make the message feel more individualized.
- Compose & Preview: After crafting your message, you can preview it to ensure it appears as intended.
- Add Media: Elevate your message by adding GIFs or other media files for that extra zing.
4. Not Just for Admins: Agents Can Use It Too!
A unique advantage of Aloware’s broadcast feature is its accessibility. Beyond the admin side, even agents can access this bulk messaging feature through the Aloware Talk platform. This enables more hands on deck, ensuring messages are crafted and sent with precision.
In conclusion, Aloware’s Broadcast feature is a contact center’s ally, especially when the goal is broad yet personalized customer engagement. Whether for marketing promotions or important announcements, mastering this tool can significantly enhance your contact center’s outreach efforts.
