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Why Aloware?
Make every form submission the start of a conversation
Personalized SMS/MMS follow-ups
Automatically send personalized SMS or MMS messages, using lead data as tokens for a tailored experience that speaks directly to each lead’s needs.
HubSpot integration
Trigger Form2Text directly through HubSpot forms and workflows, making it easy to engage leads right where your contacts and forms already live.
Engage leads instantly with Form2Text automation
Effortless first impressions for busy teams
For teams with limited agent capacity, Form2Text creates an instant connection. With a quick, personalized SMS, leads get immediate outreach, keeping them engaged and interested until your team can follow up with a call.
Connect with leads anytime, even after hours
Stay responsive even when your team is out of the office. Automate an SMS after form submission, ensuring leads feel acknowledged, supported, and connected—whether it’s the weekend, evening, or any time your team is offline.
Warm up leads before Form2Call
Combine Form2Text with Form2Call for an omni-channel approach. Send an SMS right after form submission to introduce your team, gauge lead’s needs, or confirm interest—setting the stage for a meaningful follow-up call.
Connects to the CRM your team already uses
Connect Aloware to your favorite CRMs and tools. Whether through native integrations, open APIs, or Zapier, your workflows stay smooth and synced.
Testimonials
Why growing teams rely on Aloware
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The automated dialer feature is a huge plus, allows me to put all my leads in a list and blast the phone really fast. if the customer is not available (which is usually the case) I send them a text automatically."
Kevin Ramproop
CTO at Express Trucking Group
“
Aloware introduced us to SMS marketing for home sellers and wholesale real estate. We’ve been able to triple our homes under contract acquisition with Aloware SMS marketing and dialer combined."
Hayato Hori
CEO at RocketOffr
“
I am a manager who is using Aloware for our team of 100 SDRs. I love the support that Anoosh and Sohrab have given us. When we experienced an issue we were able to reach out to them directly to get it fixed. I also liked the flexibility that they provided us, by customizing and tailoring Aloware to our needs."
Patricia Araiza
Manager, Sales Development at GoSite
“
Everything about Aloware is amazing. They are really creating a phone system of the future and every time we have an idea, they implement it ASAP. Its exciting to be apart of something so revolutionary and seeing it grow everyday into a more and more powerful too, helps us become a ever more efficient company."
Ryan Buswell
CEO at JustPressOne, Inc.
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I like the in-depth configuration; and the support team, they are quick and punctual, and they report any significant issues to the engineering team; just about anything you’d want out of a call system Aloware offers."
Patrick D.
Construction
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Aloware works well and gets the job done and I thoroughly enjoy the mobile application as well. It helps me conduct business on the go and always be available for my leads."
Samantha S.
Call Center Supervisor
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I love all of the customization options. Our usage is a bit unique. They are taking the time to help implement a process that works best for our agents."
Dave N.
Sales director
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Aloware works well and gets the job done and I thoroughly enjoy the mobile application as well. It helps me conduct business on the go and always be available for my leads."
Brandon S.
Assistant Director of Admissions
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I love how you can use Aloware within HubSpot. I’m able to work off of one page instead of multiple pages."
Erica C.
Customer service rep
Frequently Asked Questions
What is Form2Text?
Form2Text is an Aloware automation that sends a personalized SMS to a lead the instant they submit a form on your website — no waiting for a rep to notice, no manual outreach. The message uses the lead's own information (first name, what they asked about, what page they submitted from) so it reads like a personal text, not a templated auto-reply. It's the simplest way to make "speed to lead" actually happen, especially for teams that can't staff phones 24/7.
How does Form2Text work?
A form submission triggers a webhook into Aloware. Aloware reads the submitted data — phone number, name, interest, custom fields — and immediately fires a personalized SMS from your business number to the lead's phone. The whole thing happens in seconds, before the lead has closed your tab. Setup is one of two paths: a native HubSpot integration that triggers from any HubSpot form, or a webhook/Zapier connection that works with Facebook lead forms, LinkedIn lead gen, or any custom web form.
What is "speed to lead" and why does it matter?
"Speed to lead" is the time between a prospect's inquiry and your team's first response. The classic Harvard Business Review study found that responding within 5 minutes makes a lead 100x more likely to qualify than responding after 30 minutes, and 21x more likely to convert. The math is brutal: most teams take hours, sometimes days, to follow up on form submissions — by which point the lead has typically already started talking to your competitor. Form2Text closes that gap to seconds.
Which lead forms can I connect to Form2Text?
The native path is HubSpot — Form2Text triggers from any HubSpot form or workflow with a few clicks. For everything else, Aloware connects via webhook or Zapier, which covers Facebook lead forms, LinkedIn lead gen forms, custom website forms (Webflow, WordPress, Typeform, etc.), and chat-to-form tools. If your form can fire a webhook, Aloware can text on it.
Can I personalize the SMS based on what the lead submitted?
Yes — and you should. Form2Text supports merge tokens for any field the form captures: first name, what they're interested in, the source page, custom fields like "deal size" or "preferred contact time." A good template looks like: "Hi {first_name}, thanks for asking about {interest}! I'm the {role} at {company} — what's the best time this week to chat for 10 minutes?" Personalization is the difference between a text the lead replies to and a text they tag as spam.
Is Form2Text compliant with TCPA and A2P 10DLC?
When done right, yes. A lead who voluntarily submits their phone number through your form has provided express consent for follow-up, which is the TCPA requirement — but your form should have a clear consent checkbox or disclosure stating that they may receive texts. For A2P 10DLC, Form2Text uses your registered Aloware sender, so the messages count toward your registered campaign and get the higher deliverability that comes with it. Your legal team should sign off on your form's consent language; the rest is handled by the platform.
What's the difference between Form2Text and Form2Call?
Form2Text sends an automatic SMS to the lead the moment they submit a form. Form2Call automatically connects the lead with a rep by phone — usually by ringing the rep first, then dialing the lead once a rep is available. Use Form2Text when you want to acknowledge the lead instantly without tying up a rep, and use Form2Call when the lead has explicitly asked for a callback or you want a high-touch, voice-first response. Most teams use both: Form2Text to acknowledge, Form2Call to qualify.
Can I combine Form2Text with a follow-up call sequence?
Yes — and this is one of the higher-converting setups Aloware customers use. Form2Text fires the instant SMS, and Aloware's automation can then queue the lead into a power-dialer sequence, schedule a callback task for the assigned rep, or chain into a Form2Call for live voice connection. Each step is configurable, so you can build something like: SMS in 30 seconds → call attempt in 5 minutes → second SMS in 2 hours → second call attempt the next morning.
What happens if the lead replies to the SMS?
The reply lands in the assigned rep's Aloware inbox (and in the contact record in your CRM) — so it's no longer just an automation, it's an active two-way conversation. From there, the rep can keep texting, escalate to a call, or trigger an AI SMS bot to handle the first round of qualifying questions before handing off. The shift from automated outbound to live conversation is what makes Form2Text more than just a confirmation message.
How fast does the SMS go out after the form submission?
Seconds. The webhook fires the moment the form is submitted, Aloware processes it immediately, and the SMS hits the lead's phone before they've finished closing the form's thank-you page. There's no batching, no scheduled-send delay, no "we'll get back to you within one business day" — which is the whole point of the product.
Unlock the power of data.
Find the powerful insights hidden in your contact centre interaction data.