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The shift

In real estate, the agent who answers first wins the buyer.

Zillow leads land in three agents' inboxes at the same moment. Most leads come in after hours. The math of who closes is mostly the math of who picked up.

The reality 78%

of buyers work with the first agent who responds

NAR's 2025 data is unambiguous: speed beats credentials, beats listings, beats reviews. The first conversation is usually the last conversation.

National Association of Realtors 2025
The gap 917 min

average agent response time to a new lead

Over 15 hours. Meanwhile leads contacted in five minutes are 21× more likely to qualify. The "lazy competitor" you're up against is everyone.

Inman Real Estate Tech Survey 2025
The window you're missing 56–60%

of leads arrive outside business hours

Buyers shop on the couch at 9 PM. The lead is hot, the form is in. By morning, they've already toured a listing with someone else.

Industry analysis, AgentZap 2026

Aloware calls every new lead in under 60 seconds — qualifies them, books the showing, and updates HubSpot or your CRM before the next agent has even seen the email. Day or night.

How it works

How it works.

Step 01

The lead hits — and the agent dials.

Zillow, kvCORE, Real Geeks, BoomTown, Sierra Interactive, IDX form, Facebook ad, sign call, open-house sign-in. Form submission to outbound dial in under 60 seconds. Sign call routed to the agent and answered live, even at 11pm.

Zillow kvCORE Real Geeks Sign call Open house Sub-60 sec
Step 02

The agent qualifies.

First asks the deal-breaking question — are you working with another agent? — then pre-approval, financing type, timeline, areas, price, must-haves. For sellers: address, timeline to sell, motivation, current valuation knowledge. Disqualifies tire-kickers and out-of-area callers before they touch your calendar.

Working-with-agent check Pre-approval Buyer Seller Filters tire-kickers
Step 03

Books the next step.

Buyer consultation, listing presentation, showing tour, CMA delivery — locked on the right team member's calendar via Cal.com, Google Calendar, or Calendly. The full qualification record (transcript, AI summary, lead score, source, custom fields) pushes live to Follow Up Boss, kvCORE, Chime, BoomTown, or your CRM.

Follow Up Boss kvCORE Chime BoomTown Calendar booking
What the agent handles for real estate teams

What the agent handles for real estate teams

Sub-60-second response on portal and web leads.

Zillow Premier, kvCORE, Real Geeks, IDX, Facebook lead form, Google PPC. The moment a form submits, the agent dials. Beats every other agent on the lead by an order of magnitude.

The question that decides everything: "Are you working with another agent?"

Asked first, every time. Procuring-cause clarity from minute one. If the answer is yes, the lead gets flagged for your handling — not booked onto your calendar as a problem you'll discover later.

Buyer qualification at depth.

Pre-approval status (and pre-approval amount, not just "yes"), financing type — conventional, FHA, VA, cash — timeline, target areas, price range, must-haves, occupancy plans, prior agent history. Wheel-spinners without a pre-approval get tagged for nurture, not booked.

Seller qualification and listing-appointment booking.

Property address, timeline to sell, motivation (relocation, divorce, downsize, upsize, financial), current valuation knowledge, prior listing history, equity position. Books the listing presentation with the right agent on the team.

Sign calls.

Caller standing in front of the property at 8pm on a weeknight, asking about price and square footage. The agent answers from the listing data, qualifies the caller, and books a showing with the listing agent or your team's showing agent — same call.

Showing scheduling.

Native scheduling against Cal.com, Google Calendar, and Calendly — including round-robin to the right buyer's agent or showing agent based on territory or availability. Sends the confirmation, sets a reminder, captures cancellations.

Open-house lead follow-up.

Works your sign-in list the Monday after, calls each attendee, qualifies, books showings or buyer consults for the genuinely interested ones — separates them from the neighbors who came for the cookies.

FSBO and expired-listing outreach.

Outbound calling with the right opening — empathetic on FSBO ("you've taken on a hard job, how can I help?"), curious on expireds ("what do you think didn't work last time?"). Qualifies motivation, books a CMA presentation when there's an opening.

Past-client and SOI nurture.

Annual check-ins, life-event outreach, referral asks. The relationship-maintenance calls your team should be making and almost never has time for.

Lead reactivation at scale.

The 18-month-old leads sitting dormant in Follow Up Boss. The agent works through the list on a cadence, qualifies who's still in the market, drops the dead ones, books consultations for the live ones.

Live transfer when the lead is hot.

Cash buyer, ready-to-tour-tonight, urgent relocation, agent-on-the-line — the agent warm-transfers to an available team member with the full qualification summary already loaded.

35 languages.

Real estate teams in California, Texas, Florida, Arizona, New York, New Jersey, and dozens of other markets serve buyers and sellers whose first language isn't English. The agent qualifies in Spanish, Mandarin, Vietnamese, Tagalog, Korean, Russian, Portuguese — same script, same depth, same booking outcome.

The compliance line

The compliance line — Fair Housing, NAR settlement, procuring cause

Real estate is one of the most heavily regulated industries the agent operates in. The script is configured to stay inside the lines.

  • Fair Housing Act.

    The agent never asks about — or uses — protected-class information: race, color, religion, national origin, sex, familial status, or disability. No "great neighborhood for families" steering. No filtering by school district as a demographic proxy. If a caller volunteers protected-class information, the agent ignores it and stays on the qualification script.

  • Post-NAR-settlement buyer-agency agreements.

    Since August 2024, buyer agents are required to have a signed BAA before showing property in most markets. The agent qualifies the lead and flags "BAA conversation needed before showing" as the next step for your human agent. The AI doesn't try to negotiate or execute the BAA — that's a human conversation, with consideration of state-specific requirements.

  • Procuring-cause clarity.

    When a lead indicates they're already working with another agent, the agent does not pursue the conversation in a way that creates procuring-cause ambiguity. The lead gets tagged in your CRM and routed to your handling — not deepened into a substantive conversation that creates a problem later.

  • No representation, no negotiation.

    The agent gathers facts, qualifies, and books appointments. It doesn't represent buyers or sellers, doesn't make or counter offers, doesn't quote or negotiate commission, and doesn't sign anything. State licensure rules stay intact — the agent is an intake-and-scheduling tool, not an unlicensed practitioner.

  • TCPA compliance for outbound.

    DNC scrubbing, time-of-day restrictions (no outbound calls before 8am or after 9pm caller-local), opt-out handling, A2P 10DLC registration for SMS — covers the agent the same way it covers your team.

Built into the systems your team already runs on

Built into the systems your team already runs on

Native into Follow Up Boss, kvCORE, Chime, BoomTown and the rest of the real-estate stack — the lead lands where your team is already looking.

  • Native integrations with real-estate-specific CRMs. Follow Up Boss, kvCORE / BoldTrail, Chime, BoomTown, Sierra Interactive, Real Geeks, Top Producer, LionDesk, CINC — direct, not Zapier. Lead source preserved, lead score pushed back, contact updated, call activity logged in real time.
  • Plus the general CRMs larger brokerages run alongside. HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel.
  • Calendar integrations. Cal.com, Google Calendar, Calendly. Round-robin to the right buyer's agent or listing agent based on team rules.
  • Pickup stack working underneath every dial. NumberGuard keeps team numbers from getting flagged as spam (a real problem when you're dialing volumes of Zillow leads). Branded Calling shows your team name and logo on the prospect's screen. Local Presence auto-matches outbound area code to the lead's location — especially load-bearing when your team is calling out-of-state relocators.
  • Same compliance posture across the platform. SOC2 certified, A2P 10DLC registered, DNC management, PII redaction in transcripts.
  • One bill, same rate. 10 cents per minute — whether it's the agent calling a Zillow lead at midnight or your ISA running their morning callback list.

Estimate your cost

Pick your LLM, voice, and telephony. See the real per-minute rate for your setup.

Enter your expected monthly call volume in minutes.

Cost Per Minute
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Lead types and where the agent earns its keep

Lead types and where the agent earns its keep

Same agent, different scripts:

Zillow Premier and major-portal leads.

High volume, low intent. The agent's job is aggressive qualification and fast disqualification of tire-kickers, so your team only sees leads worth a buyer consult.

IDX and team-website leads.

Higher intent, longer qualification, often serious buyers actively touring.

Sign calls.

Specific-property interest, usually time-sensitive. Answer live, qualify, book the showing on the call.

Open-house attendee follow-up.

Pulls from your sign-in list, runs the Monday-after callbacks, qualifies and books.

FSBO outreach.

Outbound calling with an empathetic intro. Motivation qualification. CMA-presentation booking when there's an opening.

Expired-listing follow-up.

Different conversation than FSBO — they tried, it didn't work. What now.

Past clients and SOI.

Annual check-ins, life-event triggers, referral asks. Relationship volume your team can't run by hand.

Sphere reactivation.

Dormant CRM leads, methodical re-engagement at scale.

Investor and cash-buyer outreach.

ARV qualification, deal criteria, portfolio status, timeline.

Try the agent live

Try the agent live

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Questions teams ask before switching

How fast does the agent actually call a new Zillow or kvCORE lead?

Sub-60-second response on web form submissions. From the moment the lead form fires to the moment the phone rings, well under a minute. The lead's still on your buyer-search page when the agent dials.

Does it ask the "are you working with another agent" question first?

Yes — every time, before getting into the substantive qualification. Procuring-cause clarity from the start. If the answer is yes, the lead is flagged in your CRM and routed to your handling rather than booked onto your calendar.

How does it handle the post-NAR-settlement buyer-agency agreement requirement?

The agent qualifies the lead and flags "BAA conversation needed before showing" as the next step for the human agent. The AI doesn't try to negotiate or execute the BAA — that's a state-specific human conversation. What it does is make sure the BAA conversation happens at the consultation, not after the showing has already been scheduled.

Will it follow Fair Housing rules?

Yes. The agent is configured to never ask about — or act on — protected-class information (race, color, religion, national origin, sex, familial status, disability). No demographic steering, no school-district-as-proxy filtering. If a caller volunteers protected-class info, the agent stays on script.

What CRMs does it integrate with?

Follow Up Boss, kvCORE / BoldTrail, Chime, BoomTown, Sierra Interactive, Real Geeks, Top Producer, LionDesk, and CINC are native real-estate integrations. The agent also works with HubSpot, Salesforce, Pipedrive, Zoho, and GoHighLevel for brokerages running general CRMs alongside.

Can it run different scripts for buyers vs. sellers?

Yes. Different intake flows for buyer leads, seller leads, FSBO outreach, expired-listing outreach, sign calls, open-house follow-up, past-client nurture, and sphere reactivation. The agent identifies the lead type from the source or the caller's description and runs the right script.

Will it negotiate price, represent the buyer/seller, or sign agreements?

No. The agent gathers facts, qualifies, and books appointments. State licensure rules stay intact — it's an intake and scheduling tool, not an unlicensed practitioner. Anything that requires a license stays with the licensed agent.

How does it handle showing scheduling when the listing agent is on another team?

The agent qualifies the buyer, books the showing on your team's showing agent or buyer agent calendar, and the listing-agent coordination follows your team's normal process. For your own listings, the agent books directly against the listing agent's calendar.

Can it work my expired-listing or FSBO call list?

Yes. Upload the list to Aloware, configure the script and TCPA-compliant calling windows, and the agent works through it on the cadence you set. Live transfer to your team when a seller engages.

What languages does it support?

35, with mid-call switching. Especially load-bearing in California, Texas, Florida, Arizona, New York, and New Jersey markets.

How much does it cost?

10 cents per minute. No per-call fee, no per-lead surcharge, no AI premium tier. For most teams, $100–300 per month for full lead coverage.

Does it stay TCPA compliant on outbound?

Yes. DNC scrubbing, time-of-day restrictions (no outbound calls before 8am or after 9pm caller-local), opt-out handling, A2P 10DLC registration for SMS, and consent logging — covers the agent the same way it covers your team.

See it call your next Zillow lead.

Book a 15-minute demo and we'll wire up your CRM, your portal source, your qualification questions, and watch the agent run a real buyer call live — including the "are you working with another agent" check, the pre-approval qualification, and the showing booking.