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Stop manual data entry. Let your calls update HubSpot for you.

AloAi listens to every call, pulls out what matters, and writes it into HubSpot — Contacts, Deals, and the custom fields your team actually qualifies on. Your reps don't touch a thing.

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What changes

Forecast accuracy you can defend. Without changing how reps work.

Three things change the day you turn on AVA Entity Mapping. None of them require new rep behavior, new tools, or a new sales process.

Forecasting

Pipeline reports your CFO will trust

When the qualifying details on your Deals come from the actual call — budget mentioned, decision authority, timeline, competitor named — instead of what reps remembered to type, your forecast stops being a guess. AVA pulls those values from every call and writes them to the right HubSpot field, on the right object, every time.

Forecast variance shrinks. CFO conversations get shorter.

Qualification

Your qualification framework, captured for free

BANT, MEDDIC, vertical qualifiers, your partners' framework — define up to 25 custom fields exactly the way your team uses them. AVA's language model extracts those values from every call automatically. No more "I'll add it to the CRM later."

Qualification data that maps to how your team actually sells.

Rep time

Reps spend 30–60 more minutes per day on the phone

The minutes your reps used to spend on manual logging disappear. The CRM updates itself, with a Last-Synced timestamp on every field. They spend that time having one more conversation.

More dials, cleaner data, fewer rep complaints.

How it works

Three steps. One toggle. Then nothing.

Set it once in HubSpot integration settings, then watch your CRM update itself after every call.

1

Map your entities

Open the AVA Entity Mapping tab in HubSpot integration settings. Pick the HubSpot object (Contact or Deal). Drag standard entities to the HubSpot properties you want them to populate. Add custom entities by name, type, and the values you want AVA to extract.

2

Toggle AVA Entity Mapping on

A single toggle activates the sync. From this point forward, every qualifying call gets transcribed by AloAi Voice Analytics, scanned for the entities you've mapped, and the values get written into HubSpot.

3

Review in HubSpot

Synced values appear on the Contact or Deal record exactly where you mapped them. Each value carries a Last-Synced timestamp. Open the call in Aloware's transcription view to see every entity AVA extracted — useful for deciding what to map next.

But can you trust an AI with your CRM?

Built for the RevOps lead who has to defend the data.

AI in your CRM only works if it earns trust on day one. Four reasons it can.

1

Every value is traceable to a call

Every synced field carries a Last-Synced timestamp. Click in to see the exact moment AVA pulled the value from the transcript. Full audit trail, every time.

2

Nothing gets silently overwritten

The same HubSpot property cannot be mapped in multiple mappers. If another sync owns a field, AVA stays out. RevOps owns the rules.

3

You decide what AVA touches

AVA only enriches the fields you explicitly map. Stop, edit, or remap any field anytime. No IT ticket needed.

4

AI you can verify, not just trust

Open any call in Aloware's transcription view to see every entity AVA extracted — not just the ones synced. Spot-check accuracy. Decide what to map next.

Specifications

What's included

CRM
HubSpot only (Contacts and Deals)
Standard entities
40+ predefined types (e.g. job title, organization, location)
Custom entities
Up to 25 admin-defined fields
Custom field types
Text, Selection, Multi-Selection
Trigger
Every qualifying call automatically transcribed by AloAi Voice Analytics
Sync metadata
Last-Synced timestamp on every property
Conflict handling
Same HubSpot property cannot be mapped in multiple mappers
Plan availability
Requires HubSpot integration + AloAi Voice Analytics
Ready to Retire Manual Data Entry?

Stop typing what you just heard. Enable AloAi Voice Analytics today and watch your HubSpot fields update themselves automatically.

Enable Entity Sync Now

*Requires HubSpot Integration + AloAi Voice Analytics enabled