The concept of simplicity can be relative, as it depends on the specific goals one wants to achieve. However, it’s essential to prioritize simplicity regarding A2P 10DLC registration.
For instance, some may consider tasks like riding a bicycle, making toast or tying shoelaces simple, while others may find them challenging.
In this blog post, we’ll explore true simplicity in Aloware’s management of your A2P 10DLC registration, making it a fundamental, effortless, and almost automatic process.
Here are the highlights of the blog post:
- What is A2P 10DLC registration, and Why is it important?
- The challenges and complexities of registering for A2P 10DLC
- How Aloware Simplifies A2P 10DLC Registration
What is A2P 10DLC Registration?
A2P 10DLC registration is the process of registering and verifying a 10-digit Long Code (10DLC) phone number for Application-to-Person (A2P) messaging purposes. This registration process is essential for businesses and organizations that wish to send automated text messages to individuals or customers using local phone numbers.
A2P: It is short for Application-to-Person messaging and involves exchanging text messages between your business and prospects using applications, software, or automated systems. You can use A2P messaging for marketing messages, transactional notifications, appointment reminders, and alerts.
10DLC: It is a standard, 10-digit Long Code (10DLC) that looks like regular phone numbers used by individuals for texting and calling. Unlike shortcodes (e.g., 444500), which are typically shorter and easier to remember, 10DLCs are standard phone numbers associated with specific geographic regions.
The goal of A2P 10DLC registration is to verify the identity and intent of the messaging campaign sender, ensuring that the phone number is used for legitimate and compliant messaging.
Check out A2P 10DLC: A-Z of Everything You Need To Know.
To register for A2P 10DLC, you must provide your business identity and use case for sending messages. Later in this article, we’ll explain how Aloware simplifies the A2P 10DLC registration process.
Why is A2P 10DLC Registration?
Carriers implemented the 10-digit long code to protect consumers from spam messages. 10DLC requires businesses to register their brands and campaigns with The Campaign Registry before sending SMS and MMS over local phone numbers.
A2P 10DLC (Application-to-Person 10-Digit Long Code) registration improves the quality, reliability, and trustworthiness of your business messaging.
Here are the reasons you need A2P 10DLC registration.
- It helps you comply with the new regulations and requirements of the US carriers, who have the authority to block or filter unregistered messages.
- It enhances A2P messaging quality and security by verifying and trusting the source and preventing spam and abuse.
- It enhances the customer experience and satisfaction by providing more reliable and consistent delivery of messages and allowing customers to easily opt-in and out of messages.
- It increases the efficiency and scalability of A2P messaging by allowing your business to send more messages per second and offer different service tiers based on needs and budget.
A2P 10DLC Registration lets you send customers high-quality and secure A2P messages while complying with the carrier rules and regulations.
Challenges and Complexities of A2P 10DLC Registration
Depending on your knowledge and support team, A2P 10DLC registration can be a complex process. Here are some of the challenges and complexities often highlighted by businesses:
Multiple steps involved
Registering for A2P 10DLC can be quite a cumbersome process for businesses, as it entails completing a series of mandatory steps. These steps generally include creating a business profile, registering a US A2P brand, and specifying a campaign use case.
However, each step requires different information and documentation, making the entire process time-consuming and prone to errors.
The strict requirements
Regarding A2P (Application-to-Person) messaging, the registration process involves meeting specific strict requirements. A primary requirement is a valid opt-in process, which ensures that users have given explicit consent to receive messages.
Additionally, having a clear unsubscribe policy is essential, as it allows users to opt out of receiving messages at any time. Another critical requirement for A2P registration is a robust spam prevention program to prevent unsolicited messages from being sent to users and to detect and block any potential spam or fraudulent activities.
It’s worth noting that businesses that do not meet these requirements may have their registration rejected or their messages blocked, which can hurt their ability to communicate with customers effectively.
Cost
A2P (Application-to-Person) 10DLC registration can be costly for businesses, as they must pay substantial fees to the carriers and their campaign service providers.
This registration cost can be a significant barrier for small businesses, particularly those that only send a few text messages.
As a result, some businesses may be hesitant to invest in A2P messaging, limiting their ability to communicate effectively with their customers.
The lack of clarity
Since the A2P 10DLC regulations are still in their early stages, there are certain aspects of the process that businesses need clarification on. This lack of clarity can be a significant challenge for businesses trying to ensure they comply with the regulations.
Without clarity, it can be difficult for businesses to know what to do to comply with the regulations, leading to confusion and potential compliance issues.
How Aloware Simplifies A2P 10DLC Registration
Having to burden your business with the challenges of A2P 10DCL registration is frustrating. At Aloware, we provide an easy 10DLC registration process, ensuring you don’t lose sleep over your business growth necessities.
Here are the steps you need for easy A2P 10DLC registration.
Business Information
With an easy-to-navigate interface, you can create your business profile by providing basic information, such as your business name, address, tax ID, and more. Etc.
You also need to provide a contact person’s details and verify your identity to establish credibility and trustworthiness as an SMS/MMS sender.
Check out A2P 10DLC Compliance: Brand Registration Guide
Register Your Campaigns
It is essential that you declare your proposed campaigns. Every number you plan to use for campaigns must have an approved campaign registration, which enables you to send messages without any restrictions.
Aloware simplifies this process, providing you with samples to help you create up to 50 campaigns.
While registering your campaign, Aloware helps you define the campaign’s purpose, the type of messages you plan to send, and the expected volume of messages based on your business needs.
Use Cases
Aloware makes it easy to select from different use cases that align with your SMS/MMS goals, such as alerts, notifications, reminders, marketing, and customer service.
You can also specify the expected volume and frequency of your SMS messages. This step helps you optimize your deliverability and throughput based on your messaging needs.
Aloware Clients’ Frequently Used Campaign Use Cases
| Use Case | Description |
| Customer Care | This use case involves using SMS to provide customer support, account management assistance, and other avenues of customer interaction. Example: A healthcare organization uses SMS to send appointment reminders, follow-up care instructions, and answer general health-related queries for patients. |
| Marketing | Marketing campaigns send customers promotional content, such as sales offers, discounts, and limited-time deals. Example: An e-commerce store sends SMS messages to its subscribers, offering a 20% discount on selected items for a limited time. |
| Mixed | Mixed use case combines SMS campaigns for multiple business needs like Customer Care, Marketing, and Delivery Notifications. Mixed campaigns are likely to have lower throughput (less than 2,000 SMS/MMS per day) and a higher cost per message. Example: For Customer Care and Delivery Notification “Hi SAM, your meal kit is on its way! It will be delivered today by 6 PM. Need help? Reply here. Happy cooking!” |
Other Use Cases
| Use Case | Description |
| 2FA | Any authentication or account verification, such as OTP |
| Account Notifications | Notifications about the status of an account or related to being a part of an account |
| Delivery Notifications | Information about the status of a delivery |
| Fraud Alert Messaging | Messaging about potentially fraudulent activity, such as spending alerts |
| Higher Education | Informational campaigns from colleges, universities, and other educational institutions. |
| Polling and voting | For conducting polling and voting, such as customer surveys. Not for political use. |
| Public Service Announcement | PSAs to raise audience awareness about a given topic |
| Security Alert | Notification of a compromised system (software or hardware related) |
Register your Lines
Aloware ensures that none of your lines are caught in the spam web. Every number you intend to use for A2P (Application-to-Person) messaging is fully registered.
If you have any unregistered lines, Aloware will assist you with the necessary steps to register them promptly to comply with A2P 10DLC requirements.
This way, you easily avoid compliance issues and enjoy a seamless A2P messaging experience.
Check out Registering Lines in Aloware A2P 10DLC Compliance.
Streamlined Registration Fees
Aloware offers a hassle-free way of managing and paying fees associated with A2P 10DLC registration. It eliminates the need to navigate different platforms and payment gateways, streamlining the payment process.
With Aloware, you can access a user-friendly dashboard that simplifies everything from brand registration to campaign, vetting, and carrier fees. This means that you can manage all fees and requirements in one place, saving time and resources that you can use to focus on other critical aspects of your operations.
However, it is essential to understand the associated fees before launching a campaign. Check out A2P 10DLC Fees: Brand Registration and Campaign Costs.
Submit your registration and get approved.
Once you submit your registration, Aloware will handle the rest. Aloware will submit your registration to all major US carriers, such as AT&T, T-Mobile, Verizon, Sprint, etc. You will get approved within a few days to a few weeks.
Once approved, you’ll receive a trust score that impacts your message throughput for SMS campaigns.
Conclusion
A2P 10DLC is a new standard for sending high-volume SMS/MMS, offering various business benefits. However, registering for A2P 10DLC can be a complex and challenging process. That is why Aloware provides a simple and streamlined solution for your business, making A2P 10DLC registration and messaging more accessible.
With Aloware, you can get approved by carriers and improve the deliverability and throughput of your SMS/MMS campaigns.
If you want to try Aloware for free or learn more about how Aloware can help you with A2P 10DLC registration and messaging, Please contact support@aloware.com.
FAQ
- Do I need to register for A2P 10DLC?
Starting August 31, 2023, all SMS and MMS messages sent to US phone numbers from unregistered 10DLC will be blocked entirely. To avoid this, 10DLC phone numbers must be fully registered to an approved Campaign under your Brand. This registration requirement was implemented on July 5, 2023, and all unregistered phone numbers will face a gradual increase in message blocking. Eventually, all unregistered US-bound messages will be blocked after August 31, 2023.
