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How to avoid getting your number marked as scam/spam likely

How to avoid getting your number marked as scam

Spam calls are never a good thing for anyone. However, it can get tricky if your cold calls end up on your customers’ blocked calls list. In this article, we will discuss the core of this problem, and what Aloware can do to both prevent and mitigate this. 


How did these problems arise?

With the rise of robocalling, wireless carriers and smartphone manufacturers (e.g. Apple for iOS and Google for Android) implemented measures to prevent “spam/scam calls” to protect consumers. 


Robo calling


While this is good news for the consumers, established businesses often see their numbers incorrectly marked as spam or outright blocked from reaching out to customers even for legitimate reasons.


The FCC’s SHAKEN/STIR protocol

Almost all robocallers use a combination of two bad acts: They falsify their caller IDs (i.e. consumer sees a number very close to their own), and the call only plays a pre-recorded message instead of having a live human on the line. With this practice becoming widespread, the Federal Communications Commission (FCC) has mandated a protocol where carriers must be able to identify the original caller ID of any call delivered to a consumer.

This protocol is the Signature-based Handling of Asserted information using toKENs (SHAKEN) / Secure Telephony Identity Revisited (STIR) protocol — otherwise known as SHAKEN/STIR. 


verified calls


The SHAKEN/STIR protocol ensures that caller IDs are verified, and the calling phone numbers belong to a registered business. Moreover, the same protocol paves the way for alphanumeric caller IDs in the United States, whereas the phone will show the business’ name and logo when confirmed.


The National DNC Registry 

The National Do Not Call Registry has been around for a long time, and businesses are mandated to check their consumer phone numbers against the DNC list before calling them. These days, the FCC is taking consumer complaints more seriously and refers the complaints to the wireless carriers. Wireless carriers will then in turn start blocking traffic from those calling numbers. The calling numbers will also be added to several blacklists.

do not call


Mobile Apps and Operating Systems

Both iOS and Android have built-in systems to check a phone number against numerous blacklists for spamming. Additionally, apps like Nomorobo, Hiya, Robokiller check these blacklists, and outright block a call or show “spam likely” on the consumer’s phone. 


Aloware’s solutions

We treat your business like ours, and we want to make sure you are getting the most out of every dial. This is why we’ve come up with a solution to navigate through these situations and unburden your call campaigns while still complying with the rules.


Solution 1: Register your numbers

Registering phone numbers to your business is the sure way to mitigate the risks of being marked as scam/spam likely. Aloware has implemented the SHAKEN/STIR protocol since June 2021, and compliance to our users is as easy as filling out a form inside your Aloware account. Once the form is filled out and if you are using Aloware’s local presence feature, all your numbers will be registered to your brand.


registering form


What happens when I register my numbers? 

When you register your numbers, carriers will assign a “caller verified” status to calls you are making. Aloware will also send your business’s name to the wireless carrier, and (in the future) the carrier will be able to display your business name to the consumer. 


How do I begin registration? Is there a cost? 

We provide a managed registration service to all of our clients. Just go to your Aloware account instance, click Account, and find Compliance. We would ask for your business details for verification and forward it to carriers. 

Currently, Aloware is absorbing all fees associated with registering your phone numbers. While this might change in the future, we recommend that you register your business as soon as possible. 


Solution 2: Automatically stop agents from calling DNC numbers

We have recently partnered up with to provide scrubbing service against national and state-wide DNC registries. Scrubbing your lists ensures that your phone numbers do not receive complaints and won’t be blacklisted. 


Solution 3: Check the health of your numbers 

Just like, we have partnered up with Nomorobo to do lookups in their database for your numbers. To learn more about this feature, please ask your success manager for more details.


Start connecting with more leads with a better dialer solution that solves major dialing issues for you. Aloware provides you with tools and strategies to make selling easier. Let’s talk about your contact center!