Effective communication with your leads and customers starts with accurate data. That’s why Aloware introduced the Local Routing Number (LRN) feature, integrated directly into HubSpot to help your team filter non-SMS-friendly numbers, improving your outreach and data quality.
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What is the Local Routing Number (LRN)?
LRN helps identify the type of phone line associated with each contact. Whether a number is a mobile, landline, VoIP, or an international line, this feature ensures your HubSpot records stay accurate and actionable. By filtering out numbers that can’t receive SMS, such as landlines, you optimize your contact lists for more successful communication.
How LRN works with HubSpot
Our LRN feature integrates seamlessly with HubSpot by adding a Line Type field to your contact records. Here’s how it benefits your team:
- Create the custom property – With LRN enabled, your team sets up a custom contact property within HubSpot. This allows contacts to be categorized by their phone line type—whether they are mobile numbers or not.
- Two-way sync with Aloware – The LRN field synchronizes between Aloware and HubSpot, ensuring any changes are automatically updated in both systems, keeping your contact information consistent.
- Improving data quality – With LRN, you can easily filter non-SMS-friendly numbers, avoiding undeliverable messages in your SMS campaigns and ensuring that only the right numbers are targeted.
- Maximizing outreach efficiency – By focusing on SMS-friendly numbers, your campaigns become more efficient, allowing you to concentrate on quality interactions with customers.
How LRN gives your sales team the edge: Real-world examples
- Optimizing SMS campaigns: Imagine launching a major SMS marketing push, only to discover that many contacts on your list cannot receive texts because they are tied to landlines. LRN ensures that your messages reach only those who can engage, improving your campaign effectiveness.
- Sales teams and better pickup rates: Sales reps know that calls to mobile numbers often yield better results than calls to landlines. By leveraging LRN, your team can prioritize mobile numbers in their outreach. The ability to distinguish between landlines and mobile numbers allows reps to focus on the numbers most likely to respond or pick up, improving connection rates and overall productivity.
- Filtering for data accuracy: With LRN integrated into HubSpot, businesses can quickly filter out non-SMS-friendly numbers, ensuring their campaigns and sales efforts are backed by reliable data.
Make your calls count with LRN
With Aloware’s Local Routing Number (LRN) integration for HubSpot, you’re not just enhancing data accuracy—you’re improving how your team connects with leads and customers. By focusing on the numbers that matter, your outreach becomes more efficient, and your results more impactful. Take control of your communication strategy with LRN, and watch your response rates soar.
