As an insurance agent, you help customers understand their coverage options, find policies that fit their needs, navigate the claims process, and so much more. Even with the rise of online insurance, knowledgeable and experienced agents are still in high demand. The U.S. Bureau of Labor Statistics (BLS) projects that insurance agent employment will grow 7% between 2020 and 2030.  

The right tools are vital for staying competitive in the industry. In an increasingly more digital world, insurance customers expect a lot, and you need to be able to deliver while balancing all of the tasks necessary for running and growing your business. Below, you’ll learn about some top must-have tech tools for insurance agents to help you succeed. 

Benefits of Using Modern Tech Tools As an Insurance Agent

Technology is in a constant state of change. New advancements in tech tools for insurance agents make your business more efficient, allowing you to serve your customers better. Staying up-to-date with the latest technology can provide your business with several significant benefits, such as the following:

 

  Stay Organized

You juggle numerous tasks every day. Along with obtaining price quotes and assisting with policy changes, you help customers file claims, manage countless administrative tasks, and market your insurance business to attract new customers. 

Using modern tech tools, you can stay on top of everything you need to do. Staying organized alleviates stress, increases your productivity, and gives you more time to spend with your customers. 

  Stay Connected

Staying connected with your insurance customers allows you to build relationships with them. Your customers are more likely to turn to you for help when they need something rather than choosing someone they don’t know well or taking the seemingly more convenient online insurance route. Modern tech tools allow you to stay in touch, create personalized offers, and foster trust.

  Stay Competitive

Technology changes fast. Tools from a few years ago might not provide the same benefits as more recent developments. Investing in modern tech tools will help you keep up with and even surpass your competition. 

 

  Increase Reach and Grow Sales

The internet has allowed you to expand your reach farther than ever before. Effective digital marketing tactics, a solid social media presence, and the right tools can help you get in front of prospective customers and encourage them to seek more information.  

  Automate and Save Time

You only have so many hours in a day. You can use modern tech tools to automate many of the smaller, often more time-consuming tasks, giving you more time to focus on your current customers and nurture new leads. 

Must-Have Tech Tools for Insurance Agents in 2022

Below are the top tech tools for insurance agents. These can help you operate more efficiently and grow your business.

1. Document Management Software

Formstack allows you to automate and streamline the management of essential insurance documents with digital workflows. The software helps you create detailed intake forms and digital agreements with ease. You can generate custom quotes, proposals, and renewals as well as accept digital signatures, automate the claims process, and collect customer information online.

More automated workflows mean you can meet customer needs, which can help ensure their satisfaction and improve customer retention. 

 

2. CRM Software

Customer relationship manager (CRM) software stores all the information you have about your current customers and leads in one convenient location. Along with keeping you organized, it can analyze and personalize your interactions with each existing or prospective customer. 

HubSpot has an entire CRM platform with various marketing, sales, customer service, and operations software. The free version of the sales CRM software can help you gain deeper insights into your prospects, schedule meetings, share documents, and more. The paid version offers a full suite of sales CRM tools, including task automation, custom reporting, and predictive lead scoring. 

3. Customer Engagement Tool

Engaging with your customers and leads is essential for building and maintaining relationships. It also plays a significant role in customer retention. Aloware makes this possible with various customer engagement tools, including CRM phone systems, texting, and sales automation. It also integrates with some of the top CRM software solutions, including HubSpot. 

Using Aloware, you can send SMS messages at scale, keeping your customers updated about your insurance business. You have unlimited calling capabilities, which allow you to nurture every opportunity and build lasting relationships. You can also take advantage of smart automation tools and assign triggers based on your prospects’ behaviors. 

4. Payment Processor

To keep your business running, you’ll need to collect payments. Thryv streamlines the process, allowing you to build and share professional coverage estimates, share multiple quotes, attach policy terms, and process premiums online. 

Thryv is an all-in-one customer experience platform. Along with payment processing, it includes tools for customer relationship management, online presence, reputation management, and many more. You can sync your existing calendar and enable online booking and payment processing to collect payments before, during, or after each appointment. The software also allows you to tag customers based on specific claims and sort them based on their policy. 

5. Password Manager

All of your tech tools are going to need secure passwords. As tempting as it may be to use a physical notebook or sticky notes, these methods of remembering your new log-in credentials are far from secure. 

A password manager allows you to keep track of your passwords, so you’ll only need to remember one. LastPass does the work of creating, retaining, and filling in your credentials for you, helping you to avoid the stress and frustration that comes with forgetting and needing to reset passwords. The software keeps all of your sensitive data safe, eliminates password reuse, and helps to reduce the risk of data breaches.

Amplify Your Efforts With Insurance Agent Tools 

Equipping yourself with the top tech tools for insurance agents can prepare you to meet customer demand and stay ahead of your competition. These tools can help you stay organized, keep in contact, and convert more leads. You’ll also be able to build relationships with your customers that will keep them coming to you for all of their insurance needs. 

Aloware can help you build those strong relationships with various customer engagement tools. Schedule your demo today to learn more about how Aloware can help your insurance business thrive.

Your Real Estate Agency Website Could Be a Lead Generation Powerhouse

You probably have a real estate agency website, but is it serving you as well as it could be? 

Your website is one of the strongest tools available for getting new leads. Lead generation involves gaining the interest of prospective buyers, capturing some of their personal information, and eventually converting them into leads. 

For some perspective on how vital leads can be, consider that sales are 50% higher for companies that nurture leads. If your website isn’t designed with lead generation in mind, you may be losing more potential clients than you’re gaining. 

Turn Your Real Estate Agency Website Into a Lead Generation Machine: 5 Tactics To Know

Optimizing your website for lead generation isn’t as complicated as you might think. In fact, these five steps can increase your ability to capture quality leads with minimal effort. 

1. Attract Sellers and Buyers With Good UX and Design

With good design and user experience (UX), your site should be appealing and easy to navigate. If it’s not, a visitor to your site will likely click out of it fast. When it comes to lead generation, thoughtful design and strategic UX are crucial.

When people visit a website for the first time, they tend to make judgments quickly. Even slow load times can deter visitors from sticking around to see what you have to offer. In fact, 89% of online customers will turn to a competitor after experiencing poor UX, and 75% will look at a website’s overall design to base their judgments on its credibility.

This doesn’t mean that your design needs to be overly elaborate and complex. On the contrary, it’s best to keep things simple and straightforward, use whitespace to emphasize key points and highlight essential buttons, and use specific messaging that reflects your brand’s voice. 

2. Place Your CTAs, So They’re Easily Visible

A well-placed call to action (CTA) can help convert visitors into leads. CTAs prompt readers to take the first or next step to initiate further interaction with your company, such as booking a consultation. 

In many situations, particularly when making a major financial decision like purchasing a home, people experience “analysis paralysis.” In fear of making the wrong decision or missing out on a better opportunity, they don’t act at all. 

Good CTAs can help alleviate this fear by helping gently push the reader to make a decision. As a result, you’ll get more quality leads and, ultimately, increased sales. 

What makes a CTA effective? 

  • Placing it in a prime location on the page
  • Using clear action verbs like “join,” “read,” “watch,” “download,” or “book”
  • Including numbers like pricing or discount information
  • Incentivizing with power words, such as “free” or “instant.”
  • Personalizing it

By incorporating these strategies in your CTAs, you will convert far more visitors into leads. For example, personalized CTAs have conversion rates that are 42% higher than those that aren’t personalized.

3. Offer Great Value With Enticing Real Estate Offers or Content

The journey from turning a site visitor into a client can be a long one, but that doesn’t mean that your website has nothing to offer in the meantime. You can generate interest by including an enticing offer or compelling content.

Informative blogs, free real estate guides, and high-quality videos are excellent ways to provide content that keeps visitors coming back to your site. When providing an irresistible offer, like a free home valuation or downloadable webinar, make sure that your request is explicit, valuable, customized to your audience, and elicits a sense of urgency.

4. Always Follow Up With Your Buyers and Sellers: Use a Sales Funnel To Nurture Your Leads

In a perfect world, someone would visit your website and immediately become a new client. In most cases, however, it takes months or even years to reach that point. Instead of looking for immediate gratification, focus on the sales funnel. This outlines the customer’s journey, from prospect to lead to customer. 

Nurturing leads requires a steady stream of valuable connections with the prospect. In email drip campaigns, for example, you will send a limited number of automatic emails to your audience. 

In an email or text campaign of this kind, ensure that the messages you’re sending are customized to each person’s particular place in the sales funnel and that you’re offering valuable information. Don’t be overly aggressive or move in for sale too quickly.  

If the idea of successfully moving prospects through the sales funnel seems intimidating, Aloware is a great solution to automate the process and maximize your lead generation and conversion.

5. Leverage Social Proof on Your Real Estate Website

Build credibility and authority by showing new prospects your successes. You can accomplish this through social proof, which operates on the idea that people will emulate the behaviors of others. 

Social proof can include testimonials from previous or current clients, a ticker of the number of deals you have closed, or reviews and endorsements from essential voices in real estate.

Get Inspired: Examples of Great Real Estate Websites

Take a look at how these excellent real estate websites have implemented the above strategies:

  • The Engel Group greets you with beautiful images, and immediately accessible search feature, client testimonials, and clearly posted contact information. 
  • The Jills Zeder Group website is an excellent example of using social proof, beautiful design, and a compelling CTA on the landing page. 
  • Houlihan Lawrence has a clean, simple website with clear language and easy navigation. 

Don’t feel compelled to copy these or any other sites. Although your site should include these lead generation tactics, they should also be specific to your brand and audience. 

Could Your Realty Website Be Better Optimized for Lead Generation?

If reviewing any of these strategies makes you feel like your website may be lacking, don’t despair! You don’t have to make all of the changes at once. Instead, take one step at a time and know that each one is bringing in more leads — and thus more sales — to your business.

If you need an extra hand, Aloware is available to streamline and simplify your lead process. Book a demo to get started today.

A solid real estate lead generation strategy can boost your business. Yet, many realtors still struggle to find the proper methods to attract potential clients. Luckily, the advent of new technologies is making real estate marketing much easier these days.

 

Real estate and lead generation in 2022

Agents often need to dedicate several hours a day to finding new leads through traditional techniques. That’s why more and more realtors are investing in new technologies that help them streamline the process — and who could blame them?

average monthly spending of realtors on technology to get real estate leads

Effective lead generation is a decisive factor when it comes to staying competitive in the real estate race. If you want your agency to stand out, you must get with the times and find better methods to up your real estate lead generation game. Read on to know the best real estate lead generation ideas you can benefit from in 2022.

 

7 ways to generate real estate leads in 2022

Long gone are the days when agents had to rely entirely on door knocking to generate real estate leads. The exponential growth of the internet in the past decades has brought a vast array of beneficial tools to expand your business much faster. Some of the lead generation methods you must keep on your radar this year are the following.

1. Building partnerships

Keeping it friendly with some establishments in your area can do wonders for your lead generation efforts. It will help you grow your professional network and expand your reach. The number of industries you can build productive and beneficial partnerships with may surprise you. 

You could partner with home insurance companies, commercial lenders, and personal bankers to recommend your customers. Doing so will position you as a proactive realtor that offers an all-around service. Besides, bringing business to these professionals could encourage them to refer some of their customers to you. 

Additionally, you could partner up with landscapers, cleaning services, and staging professionals to keep your properties looking their best and catch the eye of potential buyers. A partnership with your local bakery could come in handy when you need sweet treats for your open houses.

2. Using referral marketing and social proof

Word of mouth has been the lead generation method by excellence since the beginning of real estate marketing — or any type of marketing, for that matter. The best part is that it’s totally free. 

Referrals and social proof are the word-of-mouth of the digital age. They help keep you top of mind when the time to buy or rent some property comes. Referral marketing will allow you to incentivize your existing customers to recommend you to their friends and family. Social proof, on the other hand, will generate trust among potential clients via testimonials and reviews. 

3. Trying niche and customized PPC ads

Organic search is an excellent way to draw the right customers in. However, there is no shame in the pay-per-click (PPC) ad game. Buying online ads will help you place your offering in front of the most relevant eyes possible. This is especially helpful when you’re just getting started in the real estate business.

According to a report by the National Association of Realtors, 43% of home buyers start their real estate research online through their favorite devices. Customized PPC ads on the right platforms will allow you to expand your reach and generate more leads. Some of the best networks to advertise your business are:

  • Facebook
  • LinkedIn
  • Google

Additionally, you could answer niche questions on Quora or real estate forums. Don’t forget to create relevant sponsored content for local and national real estate sites. 

4. Learning local SEO

Search engines are perhaps the most powerful tool to leverage online these days. Yet, it will do nothing for you if your site is not visible. A regular search engine optimization (SEO) strategy can help you rank higher on search engine result pages. This will allow you to:

  • Build your online presence
  • Optimizing your site to draw local traffic
  • Stand out among competitors in your specific area

To make the most out of local SEO, find local keywords and incorporate them into your website and Google My Business profile. You’ll also want to submit name, address, and phone number (NAP) citations to industry and local sites.  

5. Using automated text marketing

People currently spend more time on their phones than any other devices they own. That’s why sending text blasts to your contacts will help you get the word out about new opportunities in real estate. 

 

strategies to generate real estate leads

However, manually messaging every person in your contact list could be tedious and time-consuming. Using a contact center solution to automate one-time or recurring text messages for your SMS campaigns is your best bet to streamline the process. 

6. Automating call backs

In today’s fast-paced world, customers are becoming increasingly impatient. Immediacy is key to keeping their business, so the faster you respond, the more likely you are to succeed. 

Studies reveal that answering right away increases your chances at lead conversion by up to 391%. So, to reduce lost leads, have your sales team contact people as soon as they show interest in one of your listings. 

7. Creating value-adding content

Crafting the right content is a great way to build trust and establish your industry expertise on the internet. You can use a combination of blogging, social media, video, and other content to offer added value to your potential customers. 

Aim to entertain, educate, or inspire your viewers to make them feel like they’re walking out with something new. Some good examples of value-adding content are:

  • Educational videos on how to pick the right property
  • Articles outlining your city’s best qualities
  • Social media posts about your newest listings

benefits of real estate content marketing to capture real estate leads

 

Use a contact center solution to connect with real estate leads

Aloware is an excellent contact center solution designed to help you boost your performance with automation features and unlimited calling and texting. Using Aloware, you can empower your sales team while helping them connect with up to 100 leads per hour.

Generating real estate leads is vital to stay afloat in this industry’s competitive landscape. A powerful lead generation strategy will position you as a real estate leader in your area. The guide above will help you find the most suitable methods to generate more leads and boost your real estate sales. If you’re ready to take the next step to close more property deals, visit our site and get a demo today. 

 

As a real estate professional, sometimes you may feel like you need more than 24 hours in a day to get things done. With so many tasks to do, paperwork to sort out, and people to interact with daily, it’s easy to get overwhelmed. This is where productivity apps enter the picture.

Productivity apps are all the rage these days, and with good reason. Using the right software to create efficient workflows, access and share essential documents, book appointments, and seamlessly communicate with the necessary people can save you valuable time and effort. Below are the best tools to keep you and your team of agents organized so that you can focus on closing more deals and boosting your revenue.

top mobileapp categories apps for realtors

 

11 best apps for realtors to boost productivity

With the numerous tasks they’re required to perform daily, realtors sometimes need a little help increasing their personal productivity. The following apps are excellent tools for you and your team to stay right on track and boost your real estate business.

1.  Aloware

This modern contact center solution is of great help for real estate agents even when they’re on the go. Aloware has a handy mobile app that allows you to manage your omnichannel communications in one place. This tool has advanced calling features that let you take care of several aspects of business. With Aloware, your team can:

  • Do unlimited outbound calling
  • Schedule SMS follow-ups
  • Power dial to make more calls in less time

Additionally, Aloware has some valuable customer relationship management (CRM) integrations, including HubSpot. This feature lets you make phone calls and automatically log call activity without switching between apps. 

aloware best apps for realtors

2.  HubSpot

This free inbound marketing solution is incredibly useful across industries. It offers a broad collection of sales, marketing, and service tools you can seamlessly integrate with other apps you may be using. Additionally, it has some extra features at an added cost that make your marketing experience even better.

With HubSpot, you can:

  • Log and track calls, emails, and texts messages between you and your clients
  • Personalize and automate email blasts
  • Create and manage actionable campaigns
  • Promote and streamline team collaboration

3.  Pipedrive

CRM software is crucial to driving productivity in your real estate business. Pipedrive is an excellent tool to increase revenue and save time while:

  • Building efficient pipelines for investors, buyers, and properties
  • Tracking conversations with customers
  • Taking notes in-between showings
  • Following up with your leads and prospects

This powerful tool lets you keep tabs on all your portfolios so that you can prioritize operations. It enables you to import data quickly and review previous communication with clients so that you’re always on top of all conversations.

4.  Zoho

This CRM product provides you with tools to manage your sales process and properties in one place. It’s a one-stop-shop solution for brokerage firms and real estate agents. Zoho has many valuable features, including:

  • Omnichannel communication
  • Built-in campaigns
  • Project management tools
  • Third-party integrations and application programming interfaces (APIs)
  • Marketing automation
  • Team collaboration
  • Customer support

Moreover, it allows full customization to meet your real estate agency’s unique needs. Its self-service portals can connect both property buyers and sellers with your business and help you effortlessly generate leads. 

5.  Todoist

Lists are the easiest way to keep track of your daily tasks and get them out of your head. They allow you to visualize and prioritize activities so that you can get everything done right on time. Todoist is a to-do list tool that helps you remain organized and ensure you don’t miss a beat. It enables you to categorize your tasks by project and figure out what’s yet to be completed with its practical board view.

This solution is compatible with all major operating systems, including:

  • Windows
  • Apple/Mac
  • Android

to do list templates apps for realtors

6.  Google Workspace

Many think Google Workspace is yet another cloud storage tool. Yet, it includes all the productivity tools you know and love, including:

  • Google Drive
  • Google Sheets
  • Google Docs
  • Google Slides
  • Google Meet
  • Google Calendar

This all-in-one solution is ideal for creating and sharing documents with your teams and clients so that you can collaborate in real-time. It also allows you to edit documents online, knowing they will sync once your device is back online. 

7.  Dotloop

This real estate transaction management tool lets agents, brokers, and clients team up virtually. It empowers you and your salesforce to manage deals from offer to close effortlessly and in real-time. 

This solution integrates with more than 75 real estate platforms, including popular CRMs, accounting systems, and more. Dotloop users can easily:

  • Edit forms
  • eSign
  • Collaborate
  • Automate compliance

8.  Adobe Lightroom

Adobe Lightroom is a powerful image editing software that makes your property pictures look amazing. Additionally, it empowers you to optimize your workflow by batching processes and applying presets to a series of photos simultaneously.

This photo editor has an intuitive interface you and your team can easily use. Besides, it protects your original files in case you go overboard with the edits. Lightroom is perfect for:

  • Adding custom color effects
  • Adjusting brightness and contrasts
  • Preserving image quality
  • Sharpening or softening pictures 

9.  BombBomb

Video is one of the most effective storytelling tools available, and you can take advantage of it on numerous platforms. This marketing tool allows you to engage and convert more leads than other types of content. 

BombBomb supports over 50 CRM and email marketing integrations. This app makes it easy for you and your team to record and send personalized video messages to your clients that may lead to:

  • Increased replies
  • More email clicks
  • Added communication efficiency

10.  Evernote

This versatile app will come in incredibly handy if you’re a note-taker. It makes it super easy to write down important details about clients, deals, and properties so that you won’t accidentally forget.

Evernote’s Chrome extension also lets you:

  • Quickly save fragments or full versions of any website, ad, or real estate newsletter 
  • Scan and upload documents through your phone’s camera
  • Record voice messages
  • Shoot videos

11.  Calendly

It’s hard to keep your schedule organized without a good calendar app. Although there are dozens on the market, Calendly offers you a clean, intuitive interface to book meetings and phone calls with your clients through your very own scheduling link.

This tool will make your life and your prospects’ much easier by:

  • Automatically checking availability
  • Updating your schedule for you
  • Preventing overlapping meetings 

Conclusion

Efficiency is a non-negotiable trait for real estate professionals. Thankfully, tools like the ones listed above help you boost this quality. If you want an all-around solution for your real estate needs, contact us and try Aloware today.

Now that the technology boom is transforming the way that businesses work, the old marketing rules might not get the same results as they did a few years ago. The real estate industry is just one of many that have been forced to adapt to the rise of technology. 

real estate automation in global operations


In the complex, ever-changing world of real estate, automation isn’t optional anymore. It’s a crucial part of streamlining the work process and reaching more customers. 

With workflow automation, potential clients won’t slip through the cracks. Whether an agent is part of a team or managing deals solo, real estate automation software puts the power of efficient lead generation into their hands. From client follow-up to audience segmentation, it frees up time for agents to focus on high-value tasks, like capturing and nurturing new leads. 

Leveraging the right technology can help agents to close more deals and take a business to new heights when they know how to make the most of it. This article explores what real estate automation is — and everything it has to offer. 

 

What is real estate automation? 

Simply put, real estate automation means using tools to accomplish manual tasks faster. These tasks span across the board and normally relates tos outreach, scheduling, lead nurturing,  documentation, quotation, reporting, and more. Replacing certain manual tasks — or making them more efficient — allows agents to spend more time doing what they need to improve their business. 

To be clear, this doesn’t mean taking the agent out of the process. The best automation services in real estate can work with agents to make their efforts more efficient. 

For real estate businesses, this can mean closing more deals while balancing a busy schedule. Instead of spending valuable time on redundant, time-wasting tasks, agents can leverage automation to free up their work schedules. They can focus on finding more leads, building a deeper relationship with prospects, and expanding their portfolio. 

real estate automation_benefits of marketing automation

How to leverage real estate automation to close more deals

For the companies that put it to good use, automation can offer a significant return on investment. The statistics are clear — 80% of businesses that turned to automation reported improved lead generation. Another 70% of businesses using automation reported meeting or exceeding their return on investment (ROI) goals. 

This doesn’t mean that all automation software is created equal. It takes the right kind of automation with the right features to get your desired results. 

Here are some of the ways to best leverage real estate automation. 

1. Use the right tools to automate workflow

When a real estate business is still operating with traditional technology, its team probably spends most of the time handling manual processes: filing documents, coordinating appointments, sending out emails, managing databases, and so on. 

If the internal workflow isn’t as productive as it should be, automation can help fine-tune the sales process. For example, automation can offer: 

  • Real-time metrics, reports, and trends to measure performance and ROIs
  • A simple appointment booking system to help agents connect with clients
  • Automated follow-ups via email or SMS to keep prospects engaged
  • A power dialer to automatically dial high-value leads and connect with up to 500+ contacts a day

Once these processes are automated, agents will have more time than ever to focus on what matters — turning potential leads into loyal clients. Using Aloware’s automation tools, they can fire up communication to instantly respond to new leads and check on offers to secure a deal. 

2. Apply website forms for lead generation

Once a lead hits, everything comes down to timing. The sooner their contact information is captured, the sooner an agent can engage. In a time-sensitive industry like real estate, it’s even more important to get the process started right away. 

Whenever a visitor is exploring a landing page or filling out a contact form, automation software kicks in and sends an instant, automated email or text message to that person. By sending a rapid reply, agents can connect with leads right away, making them more likely to convert. 

3. Automate the process of lead nurturing

Automation software doesn’t just help to grab new leads. It can also help through the lead nurturing process. 

Once someone has demonstrated interest, it takes consistent communication to keep them engaged, get to the bottom of their real estate needs, and help them connect with an agent. Automated campaigns can help to do this instantly — even while the agents are actually asleep. 

Create the email or SMS template that should be sent and establish a schedule. The system will take it from there. While an automation system nurtures leads over time, agents can focus on the next step of developing a relationship and closing the deal. 

4. Segment target audiences 

Using the automation system improves the efficiency of outreach and follow-up through segmenting. Each email and SMS communication can be targeted to meet the needs of individual clients. 

real estate automation_segmentation for real estate

Marketing campaigns can also be designed to meet clients where they are in the buying process. While some may only be showing mild interest, others may be looking to make a final deal within weeks — or even days. 

Automation makes it easy to create segmented emails and text messages that are automatically sent to the prospects in each group. 

5. Automate scheduling and appointments 

Instead of being constantly on-call to set up appointments and showings, why not let automation take on the hassle of scheduling? It can help manage a calendar by setting up appointments 24/7 without anyone having to lift a finger. 

Once an appointment is booked, the system can also send out automatic confirmation and follow-up emails, so both the agent and client are on the same page.

 

Tap into the value of automation for real estate business 

In 2022, automation is transforming the way the world works. The firms that recognize this pressing demand are striving to create a digital infrastructure that will help them compete in a rapidly changing world. Those that don’t could fall behind. 

It’s time to embrace the power of automation. With a dynamic strategy and the right tools in hand, automation can help real estate agents work smarter, not harder so that they can deliver first-class experiences to clients. 

It’s possible to build a scalable, efficient business model with real estate automation. Learn more about how Aloware can help with up to 100 leads per hour. Or give this demo a try.

Home prices continue to soar in 2022, and the real estate market is currently hot for sellers. This year alone, home sales are expected to rise 6.6%, with prices rising another 2.9% above 2021 highs. 

This hot market comes with fierce competition to the agent who closes the deal. It’s not enough to advertise or rely on referrals and word-of-mouth to help people cash in on their home’s rising value. If you want to grow in this market and be prepared for future markets, your prospecting techniques must be focused and effective. But before we dive deeper into the techniques, let’s discuss first what real estate prospecting means.

 

What is real estate prospecting?

Prospecting for real estate agents encompasses anything that involves finding new contacts and actively reaching out to prospective clients. As an excellent real estate prospector, you must do your research to identify potential clients and take steps to initiate contact. This can be done through phone calls, emails, text messages, and door knocking. 

Prospecting is more than just landing a new client and a new sale. It’s also important because it solidifies you as a serious candidate in the community for any home seller or buyer. Think of it as a form of brand awareness. The more you’re out there, the more likely you are to genuinely be considered when someone decides it’s time to buy or sell a home.

prospecting for real estate agents

 

6 prospecting techniques to get more clients

You don’t want to go door-knocking blindly as prospecting for real estate agents is a process. You want to be sure that a potential client is ready to be contacted. Here are some techniques and steps to take in your real estate prospecting process.

1. Network, network, network

Networking is an integral part of success in any industry, especially real estate. Selling homes is as personal as it gets for both the buyer and the seller. They’re not making a deal with a company or purchasing a product. They’re making decisions that will have lasting effects on their future. The impression you give prospective clients when networking with them will aid in deciding whether or not they want to work with you.

Networking doesn’t stop with prospective clients. Real estate sales is a community, and you’ll need assistance at times. Wouldn’t it be easier to have a colleague to work with instead of a competitor when negotiating price? Not to mention that networking can help you build a team around you, pushing your business to grow and thrive. Consistent networking will help you grow your contacts, increase access to potential clients and deals, and help you learn more about the market.

2. Start a referral program

Referral programs are a staple of nearly all successful business marketing campaigns. With every successful client you’ve made happy, you could generate several more leads through referral programs. But once a deal has gone through with a client, how do you get them to seek out new clients for you actively? Rewarding previous clients, brokers, or even other real estate agents is a great way to prospect.

prospecting for real estate agents

3. Create a lead generating website

The first place a person goes when they’re curious about a company is their website, and the same goes for real estate agents. And once you have a website, optimizing it to generate leads for you is another matter. Start a blog on your webpage — you can hire a professional service to write SEO articles for you — and post on subjects that homebuyers and sellers research. Now that they’re visiting your site you can offer them a form to fill out their contact information, generating a lead. Additionally, if you’re working with a company like Aloware, their products can be configured to call or send a text to leads as soon as they submit a form on your website. 

4. Find leads online in the right places

Nearly everything in the world can be found on social media, including prospects. Potential clients share their successes and failures in house hunting and selling. If someone is posting who could use your services, you need to know how to find them. Follow the top real estate hashtags and search for potential clients struggling through the process.

5. Contact expired FSBO and foreclosure listings

This is where focusing on your cold calling skills is extremely important. While referrals are the top way for generating new clients, cold calling follows closely behind and expired for sale by owner (FSBO) listings and foreclosures are where you’ll generate them. These listings have already demonstrated a clear motivation to sell and are likely looking to move fast. So, making direct contact with them through cold calling will be the most efficient way of starting things off for both you and them.

6. Know the law

While you’re cold calling, it’s vital that you know and follow the rules of the Do Not Call Registry (DNCR). Individuals who have added their names to this list cannot be solicited by businesses they don’t already have contact with. Failure to adhere to this law could result in up to an $11,000 fine per violation.

DNC registry prospecting for real estate agents

 

Leverage technology for effective prospecting

With so much to track, comply with, and leads to follow up on, it’s important to get help where you can. Technology can be an absolute game-changer when it comes to the contact you make with prospective and current clients. Technology revolutionizes prospecting for real estate agents, giving you an edge by helping you make informed decisions quickly, gather research and information, and keep in contact with leads.

Aloware is a perfect example. It’s a modern contact center solution that makes it easy for real estate agents to remain compliant. It also integrates with CRM (customer relationship management) tools so that you can automatically log all interactions made from that platform. This will give you a clear picture of your relationships with current and prospective clients.

 

Triple your selling power with Aloware

Now that you know the ways to find contacts, search for leads, and how to ensure that you’re contacting them in accordance with the law, Aloware now wants to help you maximize engagements. Its power dialer helps you increase your sales as it enables you to contact up to 500 leads a day. Request a demo today to use Aloware to integrate with your current CRM and build relationships to keep your client list full.

According to the National Association of Realtors’ 2021 Profile on Home Buyers and Sellers, 87% of buyers financed their purchases. In other words, mortgage lenders are in high demand. 

Mortgage leads are the people who have the potential to need your services, such as a new mortgage or a mortgage refinance. Here are some of the top benefits of generating mortgage leads:

  • Boosts your revenue: Lead generation maximizes your ability to reach your ideal customers. High-quality leads and customers will eventually spur the growth and stability of your company.
  • Expands your market: Lead generation could help you earn engagement from companies and job positions your marketing campaigns didn’t initially include. You’ll be able to pinpoint trends and identify business opportunities.
  • Builds visibility and awareness: Lead generation can help you achieve top-of-mind awareness in your marketplace. It’ll be easier for prospective leads to find you, and they’re more likely to think of you when they need the service you provide.

Now that you know the benefits of generating mortgage leads, the next challenge you’ll have to face is actually doing it. In this article, you’ll learn five effective ways to attract as many mortgage loans and refinance leads as possible. 

 

How to generate mortgage leads

Most prospective home buyers look online to learn more about the homebuying process and this includes the mortgage loan process. Digital marketing strategies offer you opportunities to provide the information these buyers need, allowing you to earn their trust and become their lender of choice.

 mortgage lead generation companies

1. Use content marketing

Content creation is an effective way to provide information that educates and engages your prospective leads. Blog articles, videos, infographics, and even podcasts can help your target audience learn about the mortgage loan process. Optimizing your content for search engines makes your website or content more visible to potential clients. Search engine optimization (SEO) involves strategies such as:

  • Keyword usage: Incorporate relevant keywords throughout your website. For instance, if you offer VA home loans, place related keywords on your home page, service pages, and your VA home loan information page. 
  • Link building: Internal links bring your visitors from one page of your site to another. For example, you may include links from your main service page to different pages that provide more information about specific loan options. You might also consider earning backlinks, which are links to your site from external websites. For instance, if you work with certain lenders, you can request that they include links to your website from theirs. 
  • Keyword-rich URLs: Keep URLs short and incorporate a relevant keyword you want to rank for. So, if you have a blog post about mortgage loan myths, you might use something like “www.yourwebsite.com/10-mortgage-myths-debunked.” 

Every piece of content should incorporate your company’s voice and tone. End the content with a call to action (CTA) that tells your audience what they need to do next. You should also publish content regularly. It offers more opportunities for indexing on search engines and more keyword opportunities. 

2. Harness social media marketing 

With nearly 4.5 billion people on social media worldwide, platforms like Facebook, Instagram, and Twitter offer excellent opportunities for mortgage lenders to connect with customers and generate new mortgage leads. Offer up information about the housing market, interesting trends, mortgage loan rates, and other valuable information.

Much like content creation, regularly posting relevant and valuable information allows you to show your expertise and establish your authority. It also keeps you at the top of your followers’ minds. Be sure to engage with your mobile customers and prospective leads, too. 

3. Create advertising campaigns 

Paid advertising campaigns can be expensive, but they can also be very effective. Google estimates that businesses earn $2 for $1 spent. Using Google Ads, you can target specific keywords and appear above the first organic result on the search engine results pages. 

Generally, just under 30% of search engine users click the first organic result. However, the presence of ads changes things. When Google displays ads, they receive just over 44% of clicks. The more competitive a keyword, the more expensive it can be. Lower volume keywords are typically more affordable, and they give you unique opportunities to target topics relevant to your audience. Rather than trying to rank for “mortgage lender,” you might try “mortgage lender in (your city).”

4. Leverage referral marketing 

Networking with real estate agents, investors, and other professionals can help you build relationships that earn you referrals. Develop these relationships by showing real estate professionals that you’re trustworthy. Provide easy-to-understand educational materials, such as a loan program “cheat sheet,” that allow professionals to advise clients navigating mortgage loan options.  

Look beyond real estate professionals for referrals, too. Financial planners, CPAs, life insurance agents, and estate planning attorneys could help you obtain clients. You might even consider partnerships with banks and credit unions that don’t have in-house mortgage origination services. 

 how to generate mortgage leads

5. Optimize your website 

Factors such as your website’s design, mobile-friendliness, and user experience can impact a visitor’s decision to become a lead. It takes less than a second for a visitor to form an opinion of your website. That’s why it should look great, load quickly, and provide seamless navigation. 

Your website should look just as beautiful on mobile devices. Optimizing your pages for search engines will also help to ensure prospective leads find you. 

 

Measure your results 

You need to monitor and analyze each lead generation effort. If you find something isn’t working as you’d hoped, you can make adjustments for better results. Here are some ways to monitor your mortgage lead generation strategies:

  • Google Analytics: This tracks various metrics such as the number of visitors your website receives, how long they spend there, how they got there, what they clicked on, and more. It can also show conversion rates. 
  • Google Search Console: This shows you your website’s activity in the SERPs. You can monitor metrics such as your impressions, click-through rates, and what keywords prospective leads use. 
  • Analytics for social media: Most platforms offer businesses tools to monitor their marketing campaigns. You can track your engagement, reach, clicks, follower count, and more. 

Need help generating mortgage leads? 

Digital marketing strategies can help you generate high-quality mortgage leads. But they can be time-consuming, especially if you’re trying to implement them all at the same time. Starting with one or two can help you determine what works best for your mortgage loan business. 

If you’re looking to generate even more mortgage leads, the unlimited calling and texting capabilities of Aloware’s all-in-one tool kit can help. Book a demo with Aloware today!

Marketing can be a challenging task as a financial advisor. There are always more clients to prospect, referrals to search for, and calls to make. 

To market your services successfully, you need to get in front of the right people and at the right time. Such is a lot easier said than done, and it might feel impossible to get your foot in the door. With the right marketing strategy, you can build your existing client relationships and attract new prospects, creating a steady stream of growth for your business. 

The question is, how do you get there? Here are a few of the best financial selling techniques you can implement today to start growing your business inside and out. 

 

1. Maximize financial selling with existing client base

Chasing down new customers can definitely help your business grow. However, doing so can cost you a lot more than retaining an existing customer. If you want to improve your sales in a cost-effective way, the best place to start is with your existing client base: a pool of highly engaged prospects you already have access to.

While finding new prospects is important, it’s just as vital to make the most of the clients who are already using your services. These clients can often be your most loyal customers and your best advocates, making them a huge asset to your business. 

customer retention improves profits__financial selling techniques

Show clients the full range of your services

It’s easy to assume that your clients already know what you offer. However, even if they’ve been loyal clients for years, they may not be aware of all of your products and services. Some clients may have turned to another company for financial services that they could be getting from you. 

It’s your responsibility to educate them and ensure that they’re informed on what you can do for them. If you haven’t done so already, it’s time to offer a comprehensive review of your services, including how yours differs from the competition. 

Leverage your connections by asking for referrals

If a client is using your services, they likely know somebody else who may need a financial advisor. It might be time to ask them: Do you know anybody who might need to talk to me? 

This is an opportunity to remind your client that you are an advisor. If anyone in their circle has questions that need answering — or even just someone to bounce ideas off of — you can sit down with them for a consultation. 

Build the next generation of clients  

You might know your existing clients well, especially if you’ve worked with them for years, but how well do you know their children? There’s never been a better time to forge a bond with your client’s children. If you already act as a trusted advisor to your clients, they may be able to pass that bond down to their offspring. 

While you might be hesitant to bring this up directly, there’s a natural pathway to talk about children. After all, financial planning will inevitably include their children. Ask about their plan for a college fund and inheritance as well as how their children plan to manage that money. 

 

2. Engage potential clients — offer them something valuable

Potential clients don’t just want to hear what you could be doing for them. To make an impact, you need to impress them with the results they could be getting if they were working with you. 

This means offering them tangible value. Give them a taste of what your working relationship could look like and all the benefits that could come with it. 

Offer a needs analysis 

A great way to build trust with clients is to offer them a financial needs analysis (FNA). You can assess their financial needs — retirement, death, disability, college funds — and help them determine what they need to do to meet these needs. You can offer to print a copy of the report for them if they want to review it with you next year. 

By doing a needs analysis, you’re offering them something valuable up-front. Instead of being pitched at, they’ll feel like they’re a part of the sales process, making them more likely to trust you and the value of your services. 

factors to consider in FNA__financial selling techniques

Educate — don’t pitch 

Clients don’t like feeling as if they’re being pitched to. Instead of pitching the features you offer, provide them with concrete solutions. 

Offer to do something hands-on instead of solely giving them a presentation. For example, you can evaluate their portfolio and suggest what they can do next. Offer to share solutions that you’ve provided for others in similar situations. 

Adapt to the demographics

In financial selling, you shouldn’t address clients with a one-size-fits-all approach. Clients from different age groups will have different needs, and those needs will require new solutions. From millennials to boomers, modify your offers to match the demographics of your clients. 

 

3. Connect on a deeper level with clients

Even if your services are top-notch, you aren’t the only financial analyst out there. To make the most of your connections with prospects, you’ll need to connect with your ideal client on a deeper level. 

Connecting with them does not just mean reaching out to your clients when you want their business. If you want to build a deeper connection with them, you must listen and show them that you care. Whether it’s building an emotional connection or getting to know your customer’s needs inside and out, these strategies can help you stand out from the competition. 

number of personal financial advisors_financial selling techniques

Build actionable buyer segments and personas 

A buyer persona is a fictionalized look at your ideal or target customer. By creating a picture of who that customer is, you can better target their goals and pain points. 

Buyer segments and personas go beyond the demographics, including: 

  • Specific needs and pain points
  • Behaviors and lifestyle 
  • Where they’re coming from and how they’re finding you
  • What they have in common with your current clients

Once you have a picture of what your ideal buyer looks like, you can better market your services to address their needs – the more personalized, the better. 

Uncover your client’s needs 

Once you’ve built your ideal customer, it’s time to take a look at your actual customers. When you connect with each prospect, you should uncover their full set of needs. 

This means exploring the entire picture of their finances. Where are they in the pipeline? Are they just starting with their career, at the peak of their earning potential, or gearing up for retirement? 

Differentiate yourself from the competition 

To set yourself apart from the competition, demonstrate that you are committed to more than just the success of your clients. You have to show what makes your approach unique and how that vision will benefit the client. 

The best way to do this is to tailor each approach to the individual client. What are their goals, dreams, and aspirations? More specifically, can you articulate how your vision for their financial future can align with these dreams? Your messaging should focus on exactly how you can help them meet their goals.

 

The bottom line 

No matter what services you provide, the work of a financial advisor revolves around the sales funnel. You need to cultivate a consistent stream of new prospects who are ready to turn into loyal clients. If you use the right financial selling approach, you can ensure that your funnel never runs dry. 

Even if you have the right strategies for connecting with clients, it won’t make a difference if you can’t reach them in the first place. That’s where Aloware comes in. 

With Aloware’s power dialer, you can connect with more leads than ever — up to 500 in a day. Our technology also enables financial advisors to send automated sequences to nurture potential clients. 

Learn more about how Aloware’s unlimited calling and texting technology can help you turn leads into deals, and sign up to get a demo today. 

As an insurance agent, you help customers understand their coverage options, find policies that fit their needs, navigate the claims process, and so much more. Even with the rise of online insurance, knowledgeable and experienced agents are still in high demand. The U.S. Bureau of Labor Statistics (BLS) projects that insurance agent employment will grow 7% between 2020 and 2030.  

The right tools are vital for staying competitive. In an increasingly more digital world, insurance customers expect a lot. You need to be able to deliver while balancing all of the tasks necessary for running and growing your business. Below, you’ll learn about some of the top must-have tech tools for insurance agents that can help you succeed. 

 

Must-have technology tools for insurance agents in 2022

Below are the top tech tools for insurance agents. These can help you operate more efficiently and grow your business.

1. Document management software

Formstack allows you to automate and streamline the management of essential insurance documents with digital workflows. The software helps you create detailed intake forms and digital agreements with ease. 

With a document management software like Formstack, you can generate custom quotes, proposals, and renewals. Aside from these, you can also accept digital signatures, automate the claims process, and collect customer information online. With automated workflows, you can meet customer needs, ensure their satisfaction and improve retention. 

2. CRM software

Customer relationship manager (CRM) software stores all of the information you have about your current customers and your leads in one location. Along with keeping you organized, it can analyze and personalize your interactions with each customer. 

HubSpot has an entire CRM platform with various software for marketing, sales, customer service, and operations. The free version of the sales CRM software can help you gain deeper insights into your prospects, schedule meetings, share documents, and more. The paid version offers a full suite of sales CRM tools including task automation, custom reporting, and predictive lead scoring. 

3. Customer engagement tool

Competition can be tough for insurance agents. To encourage prospective clients to choose you and ensure your current clients stay with you, you need to do something a bit different. You need to be an active participant in the agent-client relationship. In other words, you need to engage with your leads and clients. 

Engagement plays a significant role in not only building but maintaining relationships. By reaching out to them, you show them that you care about them as more than just a client. So, when they do need something that you offer, they’ll be more likely to think of you first. Aloware makes this possible with a variety of customer engagement tools, including CRM phone systems, texting, and sales automation. It also integrates with some of the top CRM software solutions, including HubSpot.  

insurance customers switch providers due to lack of digital capabilities_software tools for insurance agents

4. Password manager

With all the data breaches happening, creating a strong password these days is a must to protect sensitive data. However, with all the accounts you are managing as an insurance agent, remembering a handful of passwords is quite difficult. 

A password manager allows you to keep track of all of your passwords. LastPass does the work of creating, remembering, and filling in your credentials for you, helping you to avoid the stress and frustration that comes with forgetting and needing to reset passwords. The software keeps all of your sensitive data safe, eliminates password reuse, and helps to reduce the risk of data breaches.

5. Prospecting tools

If you want to grow your clientele, you need to be active in finding and identifying people who can be your future customers. The thing is, prospecting can be challenging. With methods such as cold calling, cold emailing, and asking for referrals, prospecting has traditionally been an incredibly time-consuming process. 

Prospecting tools like miEdge makes it easier by enabling agents to access data to identify potential leads, research their competition, and learn more about market trends. The platform makes it possible to compile essential information in one place for faster, easier research. You can pinpoint opportunities, build better relationships with your clients, and drive the growth of your business. 

6. Presentation tools

Creating customized insurance proposals used to be a tedious task that could take days. Presentation tools like PandaDoc provide a more efficient way to create, store, and manage your proposals. With this tool, you can reduce the non-billable time you spend drafting proposals, and improve communication with prospective clients. 

With PandaDoc, you can create stunning proposals in a matter of hours, easily set up automated workflows, and get built-in secure e-signatures. You can also turn on custom notifications to see when a prospect opens the proposal, how much time they spend on it, and when they sign it.  

 

Benefits of using modern tech tools as an insurance agent

Advancements in technology tools for insurance agents make your business more efficient. Staying up-to-date with the latest technology provides your business with significant benefits, such as the following.

Stay organized

You juggle numerous tasks every day. Along with obtaining price quotes and assisting with policy changes, you help customers file claims, manage countless administrative tasks, and market your insurance business to attract new customers. 

Using modern tech tools, you can stay on top of everything. Staying organized alleviates stress, increases your productivity, and gives you more time to spend with your customers. 

Stay connected

Staying connected with your insurance customers allows you to build relationships with them. Your customers are more likely to turn to you for help when they need something rather than someone they don’t know well. Modern tech tools allow you to stay in touch, create personalized offers, and foster trust.

customer touchpoints insurance agents must know_software tools for insurance agents

Stay competitive

Technology changes fast. Tools from a few years ago might not provide the same benefits as more recent developments. Investing in modern tech tools will help you keep up with, and surpass, your competition. 

Increase reach and grow sales

The internet has made it possible for you to expand your reach further. Effective digital marketing tactics and a solid social media presence, along with the right tools, can help you get in front of prospective customers and encourage them to seek more information.  

Automate and save time

You only have so many hours in a day. You can use modern tech tools to automate many time-consuming tasks, giving you more time to focus on your current customers and nurturing new leads. 

 

Amplify your efforts with insurance agent tools 

Equipping yourself with the top tech tools for insurance agents can prepare you to meet customer demand and stay ahead of your competition. These tools can help you stay organized, stay in contact, and convert more leads. You’ll also be able to build relationships with your customers that will keep them coming to you for all of their insurance needs. 

Aloware can help you build those strong relationships with a range of customer engagement tools. Schedule your demo today to learn more and find out how Aloware can help your insurance business thrive.

If you enjoy helping people, becoming a coach is a career worth exploring. You can work with clients to tap into their potential and foster positive changes in their lives. As you leverage your attributes, strengths, or interests, you can work with clients to achieve their goals. Best of all, you can do it over the internet with an online coaching business.

An online coach is a person who guides clients along their paths over the internet. You get to run your business from anywhere, and your clients can access your services from wherever they are. 

The 2020 IFC Global Coaching Study estimates that the number of coaches grew 33% from 2015 to 2019 globally. The total global revenue grew 21%, reaching more than $2.8 billion. In the United States, the coaching industry is currently one of the fastest-growing. Number of online coaches 2019_online coaching business

Experts predict the industry will continue to grow. If you’re considering becoming an online coach, there’s no better time than now to get started. 

 

Five most popular types of online coaching

One of the draws of coaching is that you can select nearly any niche. The following are some of the most well-known types of coaching.

types of online coaching business

Executive coaching

As an executive coach, you help clients gain self-awareness, uncover behaviors that could be affecting their performance, clarify their goals, and develop their objectives. 

Career coaching

Career coaching involves helping individuals achieve their dream jobs by improving their interview skills, negotiation skills, and other vital aspects of professional growth.

Skills coaching

You use your expertise to help clients learn and use essential skills such as money management, emotional regulation, social skills, and more. 

Relationship coaching

This type of coach helps individuals or couples  reach their relationship goals by developing and strengthening skills necessary for thriving, successful romantic partnerships. 

Personal life coaching

A personal life coach helps clients improve aspects of their personal lives such as their confidence, anger management, and other skills to build a happy, fulfilling life.

 

How to start an online coaching business step-by-step

The following will take you through the steps of starting your online coaching business.

1. Define your purpose, mission, and goals

Determine what online coaching niche you want to fill. Assess your strengths, experience, skills, and the type of help people are looking for. Identify what approach you want to take — your coaching philosophy — and set clear goals. Answering these questions will help:

  • Why are you starting this business?
  • What do you want to help your clients achieve?
  • How do you want to go about coaching?

Drafting a mission statement for your online coaching business can be helpful. 

2. Identify your target market

Define the people who may benefit from your services. Create a client persona with basic demographic details such as age, gender, income level, and job or industry. Then, determine what makes a person an ideal client. 

Knowing your target audience allows you to focus your marketing efforts. It can also inform many of your marketing decisions such as what channels to use and how to spend your budget to attract the most prospects.

3. Do a competitor analysis

Sizing up your competitors can help you refine your business strategy. You can identify opportunities in the market, find ways to improve your services, anticipate potential challenges, and set your business up for success. Ask yourself these questions:

  • Who are your competitors?
  • What strategies or resources do they use to succeed?
  • What are their strengths and weaknesses compared to yours? 

4. Define your UVP

You are not the only online coach in the market that offers the same service. That is why, defining your unique value proposition (UVP) is essential to building a successful business.

Your UVP is the thing that makes you different. It’s the benefits or value that you provide clients that set you apart from your competition. Your UVP simply explains why your product or service is better than the rest. Without this, your leads wouldn’t know how you will fulfill their needs and why they should choose you.

5. Create a business plan

Your business plan is the foundation of your online coaching business. It helps you to stay on track and focus on the things that make your business ideas succeed. In essence, it acts as a guide for structuring, running, and growing your business.

A business plan outlines:

  • Who you are
  • The services you provide
  • Your goals

6. Build a secure website

There’s no denying that there’s success in social media. However, leveraging social media alone is not enough to build a thriving online business. As an online business coach, a website is a must especially in this digital age where most people search online for the products or services they need.

A visually appealing site that loads quickly and provides valuable information can be one of your most important marketing tools. It helps you be seen, reach your target audience, look professional, and attract more leads. 

7. Develop a marketing plan

If your business plan helps you define the direction of your business, a marketing plan explains how you will get to that direction. It helps you map out an effective strategy in reaching your goals through identifying your target audience and how you could attract them among others.

A marketing plan is vital for spreading the word about your coaching business and encouraging prospective clients to make appointments. Setting goals and monitoring your progress will help you optimize your plan for the best results.

 

How to acquire customers online

An effective marketing plan often consists of multiple strategies to acquire new clients and maintain existing ones. Here are a few tactics that can help you succeed.

Get testimonials

Almost 90% of consumers read reviews online before they make a purchase. Ask your current clients if they’ll leave feedback on Google or other online review sites. You can also share testimonials on your website. 

consumers trust online reviews__online coaching business

Launch a referral program

Another way to encourage satisfied clients to help spread the word about your online coaching business is with a referral program. You could offer them a discount for referring a set number of new clients to you. 

Invest in paid ads

While they can be expensive, paid ads — such as pay-per-click (PPC) or social media ads — are an effective way to get your name out there more quickly. They also have a high return on investment (ROI).

Create free, value-adding content for social media

Nearly 4.5 billion people use social media worldwide, and they spend an average of almost 2.5 hours there daily. Building a presence on at least one platform can help you get in front of more people and engage with current and prospective clients. To help you establish your expertise, create free and value-adding content — such as industry statistics, snippets from your blog post, and testimonials. 

Start a blog and get leads through SEO

Regular blog posts allow you to share relevant and valuable information with your website visitors. It also provides you with opportunities to boost your search engine optimization (SEO), which can help you rank higher in search engine results pages.

 

Convert your leads into paying customers

Starting an online coaching business allows you to use your skills to help people achieve their goals. Not everyone who visits your website will instantly become clients, though. These leads might need a little nurturing, and one of the best and easiest ways to do that is with a contact center solution.

Aloware is a platform that allows you to nurture leads through unlimited texting and calling capabilities. You can answer calls and send SMS messages at scale via a web browser from anywhere in the world. Schedule your demo today to see how we can help your burgeoning online coaching business nurture your leads more effectively.