Quick Answer: For SMBs and mid-market sales teams seeking cost-effective AI-powered call analytics, Aloware's AI Voice Analytics delivers enterprise-grade transcription, sentiment analysis, and customizable insights starting at $30/user—a fraction of Gong's $1,200–$1,600/user/year plus mandatory platform fees. Gong remains a strong choice for large enterprises with complex revenue intelligence needs and budgets to match.
What Is the Difference Between Aloware's AI Voice Analytics and Gong?
Aloware's AI Voice Analytics is a conversation intelligence feature built into Aloware's all-in-one contact center platform, designed for sales and support teams that need call transcription, sentiment tracking, and actionable summaries without the enterprise-level price tag. Gong is a standalone revenue intelligence platform focused on analyzing sales conversations across larger organizations with dedicated enablement budgets.
The fundamental difference comes down to scope and cost. Aloware bundles AI voice analytics into a complete phone system with power dialers, SMS, CRM integrations, and automation workflows. Gong operates as a specialized conversation intelligence layer that sits on top of your existing communication tools.
Who Should Use Aloware's AI Voice Analytics?
Aloware's AI Voice Analytics is built for:
- SMB sales teams (5–50 agents) looking to add AI-powered call insights without enterprise contracts
- Contact centers that need a complete phone system with built-in analytics
- HubSpot and Salesforce users who want native CRM integration with call tracking
- Healthcare, real estate, and insurance teams requiring compliant calling with sentiment monitoring
- Budget-conscious organizations that can't justify $100K+ annual contracts
Who Should Use Gong?
Gong is designed for:
- Enterprise sales organizations (100+ reps) with dedicated revenue operations teams
- Companies with $50M+ ARR that can demonstrate ROI from advanced forecasting features
- Organizations needing cross-functional revenue intelligence spanning sales, marketing, and customer success
- Teams requiring extensive coaching infrastructure with scorecards, playbook integration, and performance management
How Much Does Aloware's AI Voice Analytics Cost?
Aloware offers three pricing tiers with AI voice analytics included:
All plans include unlimited inbound/outbound minutes, SMS capabilities, and CRM integrations with HubSpot, Pipedrive, and Zoho. Salesforce integration is available on xPro.
How Much Does Gong Cost?
Gong uses a multi-component pricing model:
For a 25-user team, expect to pay approximately $45,000–$60,000 in year one. Gong requires annual billing with multi-year contracts standard for enterprise accounts.
Feature Comparison: Aloware's AI Voice Analytics vs. Gong
What Are the Advantages of Aloware's AI Voice Analytics?
1. Customizable Call Highlights
Unlike Gong's fixed summary format, Aloware lets you define exactly what the AI should emphasize in call summaries. Create open-ended prompts or modify existing templates to surface your specific priorities—whether that's pricing discussions, competitor mentions, or objection handling patterns. You can also adjust the display order so your focus areas appear first.
2. Dedicated Sentiment Analytics Dashboard
Aloware aggregates emotional sentiment data across your entire team, displaying positive, negative, and neutral call percentages in a centralized dashboard. Click any category to drill down into specific calls that need attention. This makes it easier to spot trends in customer satisfaction without manually reviewing transcripts.
3. Complete Phone System Included
Since Aloware is a contact center platform first, you get AI voice analytics alongside power dialers, IVR, call routing, local presence dialing, SMS campaigns, and workflow automation—all in one subscription. With Gong, you're paying for conversation intelligence only and still need separate tools for your actual phone infrastructure.
4. Detailed Call Metadata
As a phone system, Aloware captures granular call data that Gong doesn't track: contact dispositions, wait times, voicemail detection, and complete talk time breakdowns. This operational data is essential for contact center management.
5. Cost Efficiency at Scale
For a 25-user team:
- Aloware xPro: $25,500/year ($85 × 25 × 12)
- Gong: $45,000–$60,000/year (platform fee + licenses + implementation)
That's 50–65% savings with Aloware while getting a complete phone system included.
What Are the Advantages of Gong?
1. Smart Trackers for Concept Detection
Gong's smart trackers go beyond keyword matching to identify when speakers discuss concepts in different ways. If you're tracking "pricing concerns," Gong will flag variations like "budget constraints," "cost sensitivity," or "need to get approval on spending"—something basic keyword tracking misses.
2. Automated Follow-Up Actions
Gong can generate follow-up emails after calls and helps managers complete rep performance scorecards. This automation reduces post-call administrative work for high-volume sales teams.
3. Call Snippet Library
Pull specific moments from transcriptions, create shareable links, and build a library of best-practice examples. This is particularly valuable for onboarding new reps or sharing successful objection-handling techniques across the team.
4. Multi-Language Transcription
Gong supports transcription in 30+ languages with AI analysis optimized for hyper-optimized languages. For global sales organizations, this matters more than it does for domestic teams.
5. Enterprise Revenue Intelligence
Beyond conversation analytics, Gong offers pipeline forecasting, deal intelligence, and cross-functional insights spanning sales, marketing, and customer success. If you're building a revenue operations function, this broader platform approach may justify the premium.
Is Gong Worth the Price for Small Teams?
For teams under 30 users, Gong's mandatory platform fee creates a significant per-user cost premium. That $5,000+ platform fee divided across 10 users adds $500/user before you've paid for a single license.
Gong is also designed for organizations that will:
- Invest in dedicated enablement staff to drive adoption
- Commit to multi-year contracts
- Use advanced forecasting and deal intelligence features
If your primary need is call transcription with AI summaries and sentiment tracking—without the enterprise overhead—Aloware's AI Voice Analytics delivers core functionality at 60–70% lower cost.
Can Aloware Replace Gong for Call Analytics?
For most SMB and mid-market use cases, yes. Aloware's AI Voice Analytics covers the essential conversation intelligence features:
- ✅ AI transcription and summaries
- ✅ Keyword and topic tracking
- ✅ Sentiment analysis
- ✅ Searchable call library
- ✅ CRM integration
Where Aloware won't replace Gong:
- ❌ Smart trackers for concept-level detection
- ❌ Automated follow-up email generation
- ❌ Multi-language transcription
- ❌ Enterprise forecasting and deal intelligence
- ❌ Rep scorecards and playbook integration
If these gaps don't impact your workflows, Aloware provides substantial cost savings while bundling a complete contact center platform.
How to Choose Between Aloware and Gong
Choose Aloware's AI Voice Analytics if:
- You need a phone system AND call analytics in one platform
- Your team is under 50 users
- Budget efficiency is a priority
- You want customizable call summaries
- You primarily operate in English
Choose Gong if:
- You have 100+ sales reps with a dedicated enablement team
- You need multi-language support for global operations
- Advanced forecasting and deal intelligence are priorities
- Your budget supports $100K+ annual contracts
- You want automated follow-up email generation
Frequently Asked Questions
Does Aloware have sentiment analysis like Gong?
Yes. Aloware's AI Voice Analytics tracks customer and agent sentiment on calls, labeling them as positive, negative, or neutral. These scores are aggregated in a dedicated dashboard for team-wide visibility.
Can I customize call summaries in Gong?
No. Gong generates standardized summaries organized by Problem, Solution, and Next Steps. Aloware lets you define custom highlights and adjust display order based on your priorities.
Does Gong include a phone system?
No. Gong is a conversation intelligence platform that integrates with your existing phone system (Zoom, Teams, dialers). Aloware is a complete contact center with AI analytics built in.
What CRMs does Aloware integrate with?
Aloware integrates natively with HubSpot, Pipedrive, Zoho, and (on xPro plan) Salesforce. Gong integrates with Salesforce, HubSpot, and Microsoft Dynamics.
Is there a free trial for either platform?
Aloware offers a 14-day free trial with no credit card required. Gong does not offer a free trial—you need to contact their sales team for a demo.
The Bottom Line
Both platforms deliver AI-powered call transcription and insights, but they serve different markets. Aloware's AI Voice Analytics is the practical choice for SMBs and mid-market teams that want powerful call analytics without enterprise pricing or complexity. Gong remains the leader for large organizations with dedicated revenue operations teams and the budget to maximize its advanced features.
For teams evaluating both options, start with your core requirements. If you need a complete phone system with AI analytics included, Aloware delivers more value per dollar. If you're building an enterprise revenue intelligence function and can invest in full adoption, Gong's deeper feature set may justify the premium.
Ready to see Aloware's AI Voice Analytics in action? Start your 14-day free trial or book a demo to see how AI-powered call insights can transform your sales conversations.