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If your team is still chasing leads manually, it’s time to rethink your outreach strategy. Customers expect near-instant responses—and even a five-minute delay can cost you the sale.
Aloware Sequences engage leads immediately through customizable, automated workflows. Whether you’re qualifying leads, booking appointments, or following up on form submissions, Sequences boost your speed to lead without sacrificing personalization.
Read on to learn how Sequences simplify sales automation, how to launch multi-step call/SMS sequences, and how to optimize texts with our free SMS Length Calculator.
What are sequences?
Sequences are automated communication workflows that contact new leads via voice or SMS—without manual effort from your team. By setting predefined steps based on triggers like form submissions or link clicks, you ensure every lead receives an immediate, personalized response.
Key benefits:
- Automate your speed-to-lead with instant calls or texts
- Personalize follow-ups at scale using templates and dynamic fields
- Route leads to agent Power Dialers, send voicemail drops, or trigger AI conversations
- Optimize your messaging for deliverability with built-in compliance tools
Setting up a sequence
To build your first sequence:
- Navigate to the sequences tab
Inside your Aloware dashboard, head to the Sequences section. You’ll see all current sequences listed along with their status. - Create a new sequence
Click New Sequence, give it a name and description, and set the deployment schedule—daily, business days only, and whether or not it should run on national holidays. - Select your communication line & opt-out rules
Choose the phone line you want to send messages from and set lead removal rules for replies or opt-outs. This helps keep you compliant with texting regulations like TCPA and A2P 10DLC.
Adding communication steps
Now it’s time to build your outreach flow:
- Send SMS instantly after a form submission
Choose your trigger (e.g., web form submission) and add an SMS step. You can set a delay—or send instantly to maximize your speed to lead. - Personalize your message
Insert variables like first name, company, or email to keep your message personal. You can also drop in pre-built templates for fast setup. - Optimize SMS for carriers
Use the built-in SMS Length Calculator to make sure your message isn’t split into multiple carrier segments (which increases costs). For example, removing emojis can reduce your character count and save money.
Build multi-step sequences
Sequences aren’t just about sending one message—they’re designed for full outreach campaigns. After your first message:
- Add a Power Dialer step to connect reps with unresponsive leads
- Trigger a voicemail drop or email webhook for broader follow-up
- Initiate an AI voice agent to qualify the lead automatically
This flexibility means your team can cover more ground without ever sacrificing response time or accuracy.
Meet the SMS Length Calculator
One of Aloware’s standout tools is the SMS Length Calculator. Before you launch a message, paste it into the calculator to check:
- How many carrier segments it uses
- If it exceeds the 160-character limit
- Whether emojis or special characters affect encoding or cost
This tool helps ensure your messages are short, effective, and carrier-compliant—every time.
The bottom line
Sequences help you stop chasing leads—and start converting them faster. With instant follow up SMS or calls, AI-powered qualification, and built-in optimization tools, your team can finally scale outreach without missing another opportunity.
If you’re ready to increase connect rates and speed-to-lead without adding manual work, Sequences has your back. Just log into your Aloware account, build your first sequence, and watch your pipeline grow.
New to Aloware or have questions? Schedule a demo with our team.
