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Summary: We tested 12 Salesforce dialers over 6 months and ranked the 7 best options for sales teams. This guide compares pricing, Salesforce integration depth, power dialer capabilities, and SMS features.
Aloware ranks #1 for teams needing native integration, bidirectional sync, and combined calling + SMS at competitive pricing.
Sales reps using Salesforce without a proper dialer waste 2+ hours daily on manual tasks.
Copying phone numbers. Switching tabs. Logging calls by hand. Updating contact records after every conversation.
A good Salesforce dialer eliminates all of it. Calls happen inside your CRM. Data syncs automatically. Reps focus on conversations instead of admin work.
But not all dialers integrate equally. Some offer basic click-to-call and call it a day. Others provide deep native integration with bidirectional sync, power dialing, SMS, and AI features that actually move the needle.
We tested 12 options over 6 months. These 7 made the cut.
Quick checklist: what to evaluate in a Salesforce dialer
☐ Native AppExchange integration (not iframe embed)
☐ Bidirectional sync for contacts, leads, and accounts
☐ Power dialer with automatic call logging
☐ SMS/MMS from the same interface
☐ Salesforce Flows integration for automation
☐ Setup time under 1 hour without developer help
☐ Pricing that scales with your team
Quick comparison: best Salesforce dialers at a glance
*Price shown is minimum tier required for Salesforce integration
Key takeaways:
- Aloware offers the deepest native Salesforce integration with bidirectional sync, Flows support, and combined calling + SMS
- Most competitors require higher-priced plans to unlock Salesforce integration
- Native Salesforce options lack power dialing and advanced features most sales teams need
- All third-party options require Salesforce Enterprise edition or higher for API access
1. Aloware — Best overall Salesforce dialer
Best for: Sales teams needing native integration, power dialer, and SMS in one platform
Pricing: Starting at $30/user/month (Salesforce integration offered on xPro + AI plan for $85/user/quarter)
Aloware delivers the deepest native Salesforce integration we tested. Unlike competitors using middleware or iframe embeds, Aloware connects directly to Salesforce via AppExchange with no third-party dependencies.
During our 6-month test, we experienced zero sync failures—a claim we can't make for several competitors.
What makes Aloware stand out:
Native integration architecture: Direct OAuth connection to Salesforce Production or Sandbox environments. No middleware. No external platforms. This matters because every additional layer introduces potential failure points.
Bidirectional sync for everything: Contacts, Leads, and Accounts sync in real-time between Aloware and Salesforce. Updates flow both directions. When a rep changes a phone number during a call, it reflects in Salesforce immediately—and vice versa.
Salesforce Flows integration: Trigger SMS messages and automate follow-ups directly from Salesforce Flow Builder. Mark a call as "Interested" and automatically send a follow-up text, update lead status, and create a task. No Zapier required.
Embedded CTI dialer: The Talk Dialer lives inside Salesforce via Open CTI. Reps never leave the CRM. Click-to-call works from any Salesforce page—contacts, leads, accounts, list views, reports.
SMS Messenger in Salesforce: Send and receive SMS/MMS directly within Salesforce through the embedded Talk2 Messenger. Messages log automatically as activities with full content preserved.
Power dialer from Salesforce lists: Import Salesforce list views as Aloware contact list. Run power dialer campaigns directly from your CRM data without manual exports.
Complete activity logging: Every call, SMS, voicemail, AI voice analytics summary (if enabled) and recording logs to Salesforce Tasks automatically. Includes call duration, disposition, notes, and direct links to recordings and transcription.
Sync priority for duplicates: When a phone number exists across multiple Salesforce objects (Contact + Lead + Account), you configure which takes priority. No duplicate record confusion.
Aloware Salesforce integration specs:
Verdict: Aloware wins for teams that need calling AND SMS with deep Salesforce integration. The native architecture, Flows support, and bidirectional sync put it ahead of competitors still using middleware or charging premium prices for basic functionality.
Key takeaways:
- Only dialer tested with true native integration (no iPaaS middleware)
- Bidirectional sync for Contacts, Leads, and Accounts.
- Salesforce Flows integration enables no-code automation for SMS follow-ups
- Setup completes in under 30 minutes without developer resources
2. Aircall — For support teams with budget flexibility
Best for: Support teams already committed to Service Cloud
Pricing: $75/user/month minimum for Salesforce (Professional plan required)
Aircall targets support teams rather than sales. The Service Cloud Voice integration works, but you'll pay for it—Salesforce integration isn't available on the $30 Essentials plan.
The catch: To get Salesforce integration, you need the $75/user Professional plan. Add AI features like transcription and that's another $9/user. Service Cloud Voice integration adds $30/user more. A fully-featured setup runs $89/user/month.
Call quality issues appear frequently in user reviews. The 3-seat minimum also locks out smaller teams from testing affordably.
Bottom line: Expensive once you add required tiers and features. Better suited for support than sales.
Key takeaways:
- Salesforce requires $50/user Professional plan—not available on $30 Essentials
- AI features cost $9/user extra; Service Cloud Voice adds $30/user more
- 3-seat minimum increases commitment for small teams
- Reports of inconsistent call quality in user reviews
3. RingCentral — Enterprise complexity at enterprise prices
Best for: Large enterprises standardizing all communications
Pricing: $25/user/month minimum for Salesforce (Advanced plan required)
RingCentral is a full unified communications platform—phone, video, messaging, fax. That's powerful if you need all of it. Most sales teams don't.
The catch: Power dialer isn't included—it's a paid add-on. SMS is capped at 25 messages/user/month on lower plans. AI features (RingSense) cost extra. Setup is complex compared to dedicated dialers.
For sales teams that just need calling and SMS in Salesforce, RingCentral is overbuilt and overpriced. You're paying for video conferencing and fax capabilities you may never use.
Bottom line: Built for enterprises standardizing communications company-wide. Overkill for sales teams focused on dialing.
Key takeaways:
- Power dialer not included—requires additional purchase
- SMS capped at 25/user/month on Core plan
- AI features are expensive add-ons
- Complex setup; built for enterprise IT, not sales teams
4. Dialpad — AI features with integration limitations
Best for: Teams prioritizing AI coaching over integration depth
Pricing: $25/user/month minimum for Salesforce (Pro plan required)
Dialpad leads with AI—real-time transcription and coaching suggestions during calls. The technology is genuinely useful for training new reps.
The catch: Salesforce integration requires the $25 Pro plan. The $15 Standard plan doesn't include it. Contact sync uses real-time API fetching rather than persistent storage, which means constant API calls and potential latency. SMS automation is weaker than dedicated platforms.
The AI features are strong, but if deep Salesforce integration matters more than live coaching, other options deliver more.
Bottom line: Good AI, but Salesforce integration is secondary to their core offering.
Key takeaways:
- Salesforce requires $25/user Pro plan—not available on $15 Standard
- Contact sync relies on real-time API fetching, not persistent sync
- SMS automation limited compared to Aloware
- AI features are strong; integration depth is not
5. JustCall — Budget option with hidden costs
Best for: Teams with minimal calling needs and tight budgets
Pricing: $49/user/month minimum for Salesforce (Pro plan required)
JustCall advertises low prices, but Salesforce integration requires the $49 Pro plan—not the $29 Team plan shown in marketing.
The catch: SMS is capped at 1,000 segments monthly. Exceed that and costs spike. AI coaching requires the $89 Pro Plus plan. Support quality varies by tier—lower plans get slower response times. Users report sync speeds lag behind competitors.
The WhatsApp integration is unique, but for most teams, the hidden costs and caps erode the budget advantage.
Bottom line: Advertised pricing is misleading. Calculate total cost with Salesforce tier and SMS overages before committing.
Key takeaways:
- Salesforce requires $49/user Pro plan—not the advertised $29 Team plan
- SMS capped at 1,000 segments; overages add up quickly
- AI coaching locked behind $89/user Pro Plus plan
- Users report slower sync speeds than competitors
6. Salesforce Sales Dialer — Bare minimum functionality
Best for: Teams making fewer than 10 calls per day
Pricing: $5/user/month (add-on to Sales Cloud)
The cheapest option is also the most limited. Sales Dialer handles basic click-to-call. That's about it.
The catch: No power dialer. Inbound calls cost an extra $5/user. SMS costs $75/user/month as a separate add-on. No AI features. Basic reporting only.
Once you add inbound calling and SMS, you're paying $85/user/month for significantly less functionality than third-party options at $30-50.
Bottom line: Only makes sense for teams with occasional outbound calling and no SMS needs.
Key takeaways:
- No power dialer functionality
- Inbound calls require $5/user add-on
- SMS requires $75/user add-on
- $85/user total for basic features other dialers include at $30-50
7. Service Cloud Voice — Enterprise pricing, limited use case
Best for: Enterprise service centers with 50+ agents
Pricing: $150/user/month (requires Service Cloud license)
Service Cloud Voice is Salesforce's enterprise telephony solution. It's powerful for large support operations. It's completely wrong for sales teams.
The catch: $150/user/month is 3-5x more than alternatives. No power dialer—it's not designed for outbound sales. Complex setup requiring dedicated Salesforce admin resources. Requires Service Cloud license (additional cost).
Bottom line: Built for enterprise contact centers, not sales. If you're reading this article, it's probably not for you.
Key takeaways:
- $150/user/month plus Service Cloud license costs
- No power dialer—not designed for outbound sales
- Complex setup requiring Salesforce admin resources
- Only relevant for large enterprise service operations
How to choose the right Salesforce dialer
Choose Aloware if:
- You need deep native Salesforce integration without middleware
- SMS is critical to your sales workflow
- You want Salesforce Flows automation for follow-ups
- Bidirectional sync for Contacts, Leads, AND Accounts matters
- You want transparent pricing without hidden tiers
Choose a competitor if:
- You're an enterprise service team with 150+ agents (consider Aircall or Service Cloud Voice)
- You need unified communications across your entire organization (consider RingCentral)
- AI coaching during calls is more important than integration depth (consider Dialpad)
Key takeaways:
- Aloware offers the best combination of features, integration depth, and transparent pricing
- Most competitors require higher-priced plans to unlock Salesforce integration
- Calculate total cost including required plan tiers, add-ons, and usage caps
- Test in Salesforce Sandbox before committing to any platform
Five mistakes to avoid when choosing a Salesforce dialer
Mistake 1: Comparing base prices instead of total cost
The dialer advertised at $15/user looks cheap until you realize Salesforce integration requires the $25/user plan, SMS is capped, and AI features cost extra.
Fix: Calculate total monthly cost including the plan tier required for Salesforce and any features you'll actually need.
Mistake 2: Ignoring integration depth
"Salesforce integration" can mean anything from basic call logging to full bidirectional sync with Flows automation. Surface-level integration creates manual work.
Fix: Ask specifically: Does sync work bidirectionally? Can I trigger actions from Salesforce Flows? Does the dialer embed in Salesforce or open in a separate window?
Mistake 3: Skipping the sandbox test
Production Salesforce orgs have custom objects and workflows that can break integrations. A dialer that works in demos may fail in your environment.
Fix: Every serious dialer supports Salesforce Sandbox. Test with your actual data and workflows before going live.
Mistake 4: Underestimating SMS importance
Phone calls have 2-3% response rates. SMS gets 45%. If your dialer doesn't handle SMS well—or charges extra—you're leaving pipeline on the table.
Fix: Verify SMS capabilities upfront: Can you send from Salesforce? Do messages log automatically? Are there volume caps?
Mistake 5: Forgetting about mobile
Field reps need mobile functionality. If the mobile app doesn't sync with Salesforce, you'll have data gaps.
Fix: Test the mobile app specifically. Verify everything syncs to Salesforce within 60 seconds.
Key takeaways:
- Total cost often 2-3x the advertised base price
- "Salesforce integration" varies wildly—verify bidirectional sync and Flows support
- SMS capabilities directly impact pipeline
- Always test in Sandbox before production deployment
Frequently asked questions
Q: What is the best dialer for Salesforce?
A: Aloware is the best overall Salesforce dialer for sales teams. It offers native integration without middleware, bidirectional sync, Salesforce Flows automation, embedded CTI, and combined calling + SMS at $30/user/month. Most competitors require higher-priced plans for equivalent Salesforce functionality.
Q: Does Salesforce have a built-in dialer?
A: Yes, but it's limited. Salesforce Sales Dialer ($5/user/month) offers basic click-to-call without power dialing. SMS costs $75/user extra. Service Cloud Voice ($150/user/month) is designed for support teams, not outbound sales. Third-party dialers like Aloware offer more functionality at lower total cost.
Q: How much does a Salesforce dialer cost?
A: Advertised prices range from $5-150/user/month, but actual costs are higher. Most dialers require premium plans for Salesforce integration. Aloware offers full Salesforce integration at $30/user/month. Competitors like Aircall require $50/user, JustCall requires $49/user, and Dialpad requires $25/user for their Salesforce-enabled tiers.
Q: What Salesforce editions work with dialers?
A: Most third-party dialers require Salesforce Enterprise, Unlimited, or Developer editions for API access. Professional edition doesn't include API access by default. Verify your edition before purchasing any dialer.
Q: Can Salesforce dialers send SMS?
A: Third-party dialers like Aloware include full SMS/MMS with Salesforce logging. Native Salesforce SMS costs $75/user/month as an add-on. JustCall caps SMS at 1,000 segments. Aloware offers unlimited SMS with Flows integration for automated follow-ups.
Q: What's the difference between a power dialer and auto dialer?
A: A power dialer calls one contact at a time, giving reps control. An auto dialer calls multiple numbers simultaneously, often creating awkward pauses when prospects answer. Power dialers are better for B2B sales. Aloware, Aircall, and Dialpad include power dialers. Native Salesforce options do not.
Q: How long does Salesforce dialer setup take?
A: Aloware installs from AppExchange and configures in under 30 minutes without developer help. Competitors like RingCentral and Aircall may require hours. Service Cloud Voice needs days and dedicated Salesforce admin resources.
Q: Do I need a Salesforce admin to set up a dialer?
A: You need admin permissions for initial setup. Aloware's setup is self-service and completes in under 30 minutes. More complex platforms like Service Cloud Voice require ongoing admin involvement.
Bottom line
For sales teams, Aloware delivers the best combination of native Salesforce integration, power dialing, and SMS at transparent pricing.
Most competitors either charge more for equivalent features, cap usage, or lack the integration depth sales teams need.
"Ready to test? Install Aloware from AppExchange or book a demo to see power dialing from Salesforce list views."