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If your sales team is juggling multiple apps just to make calls, send texts, and update CRM records, you’re probably losing precious time — and leads. Switching between tabs breaks workflow, fragments data, and kills momentum.
That’s why forward-thinking sales teams choose CRM-powered calling platforms like Aloware, which embed calling, SMS, and automation directly inside HubSpot or Salesforce. The result? Faster responses, more productive reps, and, ultimately, more deals closed.
In this article, we examine why opting for a CRM-first calling solution is more beneficial than using standalone dialers such as Aircall, JustCall, RingCentral, or Kixie. Through detailed use cases and clear comparisons, we will demonstrate how teams utilizing Aloware consistently achieve higher response rates, streamline their workflows, and close more deals.What is crm-powered calling and why does it matter?
Many dialers say they “integrate” with HubSpot or Salesforce, but often that means a simple call log sync or external popup window. It’s disconnected.
CRM-powered calling means:
- Calls and sms live inside the actual contact record — not a separate app
- Conversation history (calls + texts) is unified in one thread
- Automation and workflows trigger based on call outcomes or statuses
- Branded and local caller ID dynamically matched to the lead’s region
- Outbound dialing and inbound call handling embedded inside your CRM UI
Aloware delivers this native experience — so reps spend less time switching apps and more time selling.
A recent study by Forrester found that sales reps who use fully integrated CRM calling tools increase their call productivity by 28%, compared to those using disconnected systems. This productivity gain translates directly to more conversations and higher deal velocity.
How Aloware compares to popular dialers
| Feature | Aircall | JustCall | RingCentral | Aloware |
|---|---|---|---|---|
| Unified calls + sms in crm thread | ❌ | ❌ | ❌ | ✅ |
| Embedded dialer inside HubSpot | Partial | Partial | Partial | ✅ |
| Branded caller ID | ❌ | ❌ | ❌ | ✅ |
| Smart call campaigns & workflows | ✅ | ✅ | ❌ | ✅ |
While AirCall and JustCall offer integrations, they don’t unify conversations the way Aloware does. RingCentral provides solid calling but lacks native CRM workflow integration and branded caller ID features that boost answer rates.
According to Hiya’s latest report, calls using branded or local caller IDs are 2.3x more likely to be answered than generic toll-free or unknown numbers. This statistic alone can increase your live conversations dramatically.
Use case 1: accelerate speed-to-lead with full automation.
Challenge: leads coming in through web forms or campaigns often wait hours before a rep calls back. Time kills deals.
Harvard Business Review found that firms that respond to leads within an hour are seven times more likely to have meaningful conversations than those who respond later.
How Aloware solves it:
- instantly routes new leads to the right rep based on rules
- automatically launches outbound calls from inside HubSpot
- sends automated follow-up sms if the call is missed or voicemail is reached
- logs every call and sms to the contact timeline, accessible to marketing and sales
impact: sales teams cut average lead response time from hours to under 10 minutes, boosting conversion rates by up to 5x (source: Harvard Business Review).
Use case 2: improve pickup rates with branded & local caller ID.
Challenge: generic phone numbers or toll-free lines get ignored or flagged as spam by modern caller ID apps.
How Aloware solves it:
- supports branded caller ID so recipients see your company name or rep’s name
- offers dynamic local presence — calls show a local area code matching the lead’s location
- automatically switches caller ID per campaign or region, increasing trust
Impact: customers answer branded or local calls 2.3x more often than generic numbers (source: Hiya/First Orion). Another report by First Orion found that nearly 80% of consumers ignore calls from unknown numbers, making caller ID a critical competitive advantage.
Use case 3: streamline sales workflows with embedded dialer
Challenge: reps lose time switching between HubSpot, dialer apps, and texting tools. Data silos cause lost context and duplicate records.
How Aloware solves it:
- calls and sms happen right inside HubSpot contact records — no extra tabs
- conversation history stays unified: all calls and texts are in one thread
- reps can add call notes, create follow-up tasks, or change deal stages instantly
- power dialer works directly with HubSpot lists for outbound campaigns
Impact: reps increase talk time and reduce admin by 30%+, resulting in higher productivity and pipeline velocity (source: Gartner).
Why do sales teams switch from AirCall and JustCall to Aloware?
Aloware isn’t just a dialer — it’s a full sales engagement layer built inside your CRM.
- 2-way native sync with HubSpot and Salesforce eliminates manual logging
- SMS and calling are unified in a single interface, unlike competitors whose separate channels
- Power dialer designed for HubSpot lets you dial leads from saved lists without leaving CRM
- Smart workflows trigger follow-ups and nurture sequences automatically
- Branded & local caller ID improves answer rates and customer trust
- Fast setup with no IT needed — most teams launch in under 10 minutes
A recent Sales Hacker survey revealed that teams using integrated calling platforms experience 25% higher connection rates and spend 15% more time on live conversations than teams using standalone dialers.
Ready to see how Aloware transforms your sales calls?
- Start your free trial today — no credit card required, and get full access to calling and sms features
- Book a personalized demo — see Aloware inside your HubSpot or Salesforce account
- Download our comparison guide — side-by-side features vs Aircall, JustCall, and RingCentral
FAQs:
Does Aloware replace my current dialer?
Yes. Aloware combines calling, texting, and automation in one CRM-native tool, eliminating the need for multiple apps.
How long does setup take?
Most teams are live in under 10 minutes — no developers are required.
Can I customize caller ID by region?
Absolutely. Aloware supports dynamic caller ID per campaign or lead location to maximize answer rates.
